A VPS (Virtual Private Server) it is a virtual machine that runs independently within a physical server.
About this physical server there are multiple VPS, that is, more “virtual machines”, which they share the same infrastructure, but each one has its own resources allocated separately, such as CPU, RAM, and disk space.
A customer who has a VPS can use its dedicated resources, just like with a dedicated server: ha your own CPU, your own RAM, your own disks. Furthermore, it can install any operating system within the VPS (usually those without a graphical interface are used, because they use less RAM).
I main advantages of the VPS are:
When it comes to hosting, one of the most versatile and powerful tools available to companies and professionals is the VPS (Virtual Private Server). This solution represents a perfect balance between performance, autonomy and safety, positioning itself between shared hosting and the dedicated server.
With a VPS you don’t share resources with other users. Your CPU, RAM and disk space are always available for your project. Result? Faster loading times, even in the presence of traffic peaks.
Isolation between VPS protects you from problems that can occur on other virtual environments. Furthermore, you can configure customized security systems and independently manage access, firewall and backup.
Do you need more resources? With VPS you can increase CPU, RAM or disk space at any time, without interruptions. Perfect for evolving projects.
With full root access, you can install specific software, choose the most suitable operating system (even lightweight versions, without a graphical interface) and customize the server environment according to your needs.
And VPS is the ideal solution with:
We talked about in one of our latest articles Shared Hosting. As you have seen, the differences compared to one VPS There are. However, this does not mean that one solution is worse than the other, but simply that it adapts to different contexts.
Below is a table that compares three types: shared hosting, VPS and dedicated hosting. This way you will be able to see the real differences and start understanding the solution that might be best for you.
Remember, if you need advice, contact us now!
Our staff will give you all the information you need and will show you the best hosting solution for your business.
Characteristic | Shared Hosting | VPS (Virtual Private Server) | Dedicated Hosting |
Resources available | Resources shared with other users on the same server | Dedicated resources (CPU, RAM, disk space) in an isolated virtual environment | Hardware resources totally dedicated to a single user |
Performance | Limited and influenced by the traffic of other sites on the server | High and stable thanks to resources allocated exclusively to the VPS | Maximum performance guaranteed, independent of other users |
Safety | Low separation between users | Isolation between VPS. Greater security than shared | Complete isolation and manageable security at the hardware/software level |
Scalability | Limited | High. Resources can be increased easily | Scalability possible, but less flexible than VPS |
Access and control | No root access. Limited management | Root/admin access available | Full root access and total control |
Cost | Economic | Intermediate | High |
Maintenance | Managed by the provider | Managed by the provider (Managed) or by the user (Unmanaged) | Generally managed by the user or with a dedicated Managed service |
Software customization | Limited | High freedom | Total freedom |
Ideal for | Blogs, small sites, low traffic projects | E-commerce, corporate sites, agencies, developers | Mission-critical projects, large portals, complex enterprise systems |
Below we show some steps to follow to maximize the performance of your VPS.
To obtain the best performance in terms of speed, it is important:
To protect your VPS from vulnerabilities, attacks and intrusions, it is essential:
In addition to speed, overall performance depends on:
In an increasingly competitive digital context, the choice of hosting infrastructure plays a fundamental role in online success. There VPS (Virtual Private Server) today represents a strategic solution, capable of offering the right balance between high performance, advanced safety and maximum operational flexibility.
Whether you manage an e-commerce site, a company site, a high-traffic project or a development environment, the VPS allows you to work in a more efficient, controlled and scalable way, without the limits of shared hosting and without the financial commitment of a dedicated server.
If you want to make a leap in quality and guarantee your online project a high-performance and professional infrastructure, it’s time to switch to a VPS.
Trust Bhoost and enhance your project with a professional, high-performance and tailor-made VPS.
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Shared hosting is a type of web service hosting where multiple websites are hosted on a single physical server, sharing available resources such as CPU, RAM and disk space. This setup allows providers to offer services at reduced costs, as server operating expenses are split among users.
How Shared Hosting Works
In a shared hosting environment, each user uploads their website files to a separate directory within the server. However, server hardware and software resources, such as processor, memory, and network services, are shared among all hosted sites. This means that Your site’s performance may be affected by activity on other sites present on the same server.
This solution is recommended in the following scenarios:
While shared hosting has many benefits, it’s important to evaluate the specific needs of your web project. If you expect significant traffic growth or need custom server configurations, you may want to consider more advanced hosting solutions, such as VPS or dedicated servers, which offer greater control and dedicated resources.
Don’t know which hosting service is best for you? Contact us and we will find the perfect solution for you!
On-Page SEO optimization is essential to improve the visibility of your website on search engines. By focusing on specific elements within your pages, you can increase your organic rankings and provide a superior user experience.
On-Page SEO, or on-site optimization, concerns the set of practices aimed at optimizing the contents and elements of a web page to make it more attractive for both users and search engines.
In fact, it becomes essential to carry out correct On-page SEO that makes the site and contents presented in the best possible way, for both search engines and users. We must be able to reconcile the two effects because if we focus too much on search engine optimization, we risk making the text less usable and less attractive for users.
This process includes optimizing titles, meta descriptions, URLs, content, images, and more. The goal is to make sure that the page is relevant to users’ search queries and easily understandable come on search engines.
The SEO On-page represents the optimization of all the pages that make up a website. There SEO Off-page instead it refers to all those operations that are used to promote a site on the web. Before the advent of social media, doing Off-page SEO meant exclusively doing link building. At this stage, Google didn’t pay much attention to whether the site that sent us the link was more or less healthy. Now, however, with social media and the concept of authority, the Google algorithm has evolved a lot.
Both strategies are however fundamental for good positioning in search engines.
Implementing an effective On-Page SEO strategy is crucial for several reasons:
To achieve optimal results, it is essential to focus on several aspects of the page:
Creating original, informative and relevant content is the foundation of On-Page SEO. Make sure your items answer user questions and offer added value. The use of related keywords in a natural way within the text helps search engines to better understand the topic covered.
Keywords with high search volume can be tempting, but it’s important to check the keyword difficulty (KD %). A higher KD % indicates tougher competition.
Also bet on less competitive long-tail keywords. They often have lower search volume, but are easier to rank for.
Once you’ve selected your keywords, create content detailed, useful and aligned with user intent. Offer unique insights to stand out from the competition.
So basically:
Page Title: is the most important meta tag because it allows the Google Spiders to associate the keywords typed by users on search engines to the pages of the site.
To optimize the page title:
Titles (H1): Each page should have a unique title that includes the main keyword and clearly describes the content of the page.
The Heading 1 tag is very important and is the element that immediately catches the eye when opening a page. There are some tricks that can help us optimize it.
To optimize H1 tags:
3.Meta description
Meta Descriptions: Short descriptions that appear in search results under the title. They have to be persuasive, contain the main keyword and entice the user to click.
In fact, entering a keyword will give you the opportunity to better index the pages associated with it.
The meta description is essential for those who surf the web, because it is a sort of preview of what you will find on the page. It therefore becomes essential to write it in an attractive way that actually invites people to click on the page.
Headings divide content into easily readable sections. In addition to improving the user experience, they help search engines understand the hierarchy and relevance of the information on the page.
Simple URLs, short and descriptive are preferable. Including your main keyword in the URL can improve your visibility in search engines. These create a semantic match with the content of the page and therefore help Google understand what we are talking about.
To optimize URLs:
It is good practice that each page of the site can be reached from the other (relevant) pages in no more than 3 clicks. This means that each page must contain links within it (internal links, precisely) to other relevant pages. Obviously there shouldn’t be too many of them since in this case we would burden the indexing work of the crawler.
Per i link ester, although Google welcomes connections between two pages, it is necessary to be careful for two reasons:
So essentially both types of links (internal and external, in fact) must be used wisely to give the right results.
Images enrich content and improve engagement. To optimize them:
A page that loads quickly offers a better user experience and is rewarded by search engines. Optimize resources, use compression, and leverage caching to improve loading times.
With the increase in mobile device usage, ensuring your site is responsive is essential. An adaptive design ensures optimal display on all devices, improving the user experience and ranking in search results.
The term “indexability” indicates the accessibility of a site to Google spiders. Basically, when Google’s crawler visits our site, we need to make it find it in the best possible way. In fact, there are some elements that can cause problems at the indexing level:
You can view the status of scan errors at Google Search Console (Scanning -> Scan Errors)
There are a number of tools that can assist you in optimizing your pages:
The optimization SEO On-Page it’s an ongoing process that requires attention to detail and regular updates. By focusing on key elements and using the right tools, you can significantly improve your website’s visibility, attracting more organic traffic and providing a superior user experience.
Remember that the quality of the contents remains the most important factor: create useful, well-structured, search engine-optimized text without sacrificing readability. A strategic and constant approach to On-Page SEO will allow you to achieve long-lasting results and remain competitive in your sector.
Start applying these best practices today and monitor your progress with analytics tools to continuously refine your SEO strategy.
When it comes to creating a website with WordPress, your choice of hosting plays a crucial role in the speed, security and reliability of your platform. With so many options available, choosing the best WordPress hosting can seem like a complex undertaking.
In this article, we will explore the main factors to consider to make an informed decision.
There are different types of hosting to choose from, each with advantages and disadvantages:
When selecting a hosting, it is essential to consider some key aspects:
Good hosting must guarantee fast loading times and low latency. Check parameters like:
Security is essential to protect your WordPress site from hacker attacks and malware. Good hosting should include:
Uptime is the percentage of time the server remains operational. Choose a provider that guarantees at least the 99.9% in uptime and a solid infrastructure.
An intuitive interface and tools like cPanel o Plesk they can facilitate the management of the site, especially for the less experienced.
Efficient customer service, available 24/7, is crucial to quickly resolve any issues. Evaluate the quality of support through reviews and by testing the support before purchasing.
Your hosting plan must be scalable to accommodate the growth of your site. Avoid offers that are too cheap and could hide resource limitations.
Bhoost offers high-performance WordPress hosting solutions, with a focus on speed, security and reliability. Main features include:
If you are looking for a fast, secure and scalable WordPress hosting solution, Bhoost is the ideal choice. With servers optimized for best performance, top-notch technical support, and reliable cloud infrastructure, Bhoost offers everything you need to grow your website seamlessly.
Don’t miss the opportunity to improve your site with cutting-edge WordPress hosting. Check out WordPress hosting plans on Bhoost and get started today! Visit Bhoost
The choice of high-performance hosting is essential for the success of a site.
The the quality of a hosting can in fact influence:
Choosing the best WordPress hosting depends on your specific needs. If you have a personal blog, shared hosting may suffice; If you run a high-traffic business site, managed or dedicated hosting may be your best bet.
Always consider performance, security, reliability and support before making a decision. Investing in quality hosting means improving the performance of your site and offering an optimal experience to your users.
Trust Bhoost for your WordPress hosting and take your site to the next level!
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Choose a web hosting fast and secure is essential to ensuring the success of your website, especially in the competitive world of E-Commerce.
Quality hosting not only ensures high performance, but also affects the user experience, the positioning in the engines of research and data security. If you want maximize conversions and offer impeccable service to your customers, you need to invest in a reliable and high-performance hosting solution.
One of the key factors for the success of an e-commerce is loading speed of pages. According to recent studies, the 57% of users abandon a website if it takes more than three seconds to load. Even more worrying is the fact that 80% of these users never return. This means that a slow site not only reduces traffic, but also potential sales.
Furthermore, after the introduction of the Core Web Vitals, speed has become even more of an essential element for the success of an online business.
The Web Performance, have therefore become a point to be taken into great consideration. In fact, users demand a better user experience. This translates not only into sites with a clear and optimized structure, but also and above all fast sites and low waiting times. The speed however, it has always been an important indicator for a good user experience and now more than ever, it is a discriminating factor for SEO.
Starting May 2021, in fact, in addition to influencing the conversion rate, speed and therefore also web performance, they have become a parameter counted for SEO. Everything is measured on a series of metrics, known as Core Web Vitals.
One of the most important factors for an E-Commerce site is the page loading speed. And web hosting high-performance guarantees rapid response times, reducing the abandonment rate and improving customer satisfaction.
As we said previously, Google considers the speed loading a ranking factor SEO, then a faster site has a better chance of ranking at the top of the search results.
It is therefore clear that it is essential to invest in this aspect, if this is your goal is to sell online and have more visibility. Having a high-performance and fast website means more visibility and potentially more sales.
Another element to take into great consideration when talking about sites, especially if E-Commerce, is certainly safety. When choose a hosting, you are selecting a service that archives the data of your e-commerce and your customers. If your hosting has any issues vulnerability, there may be some very serious consequences, including the breach of your customers’ sensitive data. This translates into serious image damage that your brand could have, resulting in a financial loss. In fact, if the user loses trust in the brand, they will hardly return to make purchases on your e-commerce site.
And web hosting Safe protects sensitive customer data, such as personal information and payment details, preventing cyber attacks, malware and hacking.
This is why you must give priority to choosing a hosting that has excellent security measures.
Good hosting includes advanced security features such as SSL certificates, firewalls, DDoS protection and automatic backups. These measures ensure a safe environment for your users, increasing trust in your online store.
An e-commerce must always be accessible to customers. A web hosting low quality may cause frequent downtime, with consequent losses in sales and credibility.
Choosing a hosting with a guaranteed uptime of 99.9% ensures that your site is always online, reducing the risk of service interruptions that could compromise your business.
As your e-commerce grows, you may need more resources to manage traffic and transactions. A web hosting scalable allows you to increase performance without interruption, adapting to the needs of your business.
If your hosting isn’t scalable, you have a major limitation to your business and you could risk slowdowns or site crashes in those moments when your site should be at the top. This then translates to:
Hosting with dedicated servers or cloud hosting are ideal solutions to guarantee stability and high performance even in times of intense traffic, such as during sales or promotional events.
Another determining factor is the quality of technical support offered by the provider web hosting. Technical problems can occur at any time and have aassistance available 24/7 it can mean the difference between solving a problem quickly or losing customers and sales.
Opting for hosting with efficient and specialized support for E-Commerce guarantees optimal management of your site, avoiding interruptions and malfunctions.
Choose a web hosting fast and safe for your E-Commerce it is a strategic decision that influences the performance, safety and sales of your online store. Investing in a quality service means guaranteeing an optimal experience for your customers and improving your positioning in search engines.
If you are looking for the best hosting for your e-commerce, carefully evaluate factors such as speed, security, uptime and technical support. Only in this way will you be able to build a solid and competitive online business.
With a web hosting performante, like the one offered by Bhoost, your E-Commerce will be able to enjoy an infrastructure optimized for speed, reducing waiting times for customers and increasing the conversion rate.
If you need to find the right hosting solution for your business, contact us.
The hosting it is one of the first fundamental decisions to make when you decide to create a website.
But what is it exactly? What are the different types available? And how to choose the best one for your needs?
In this article, we will provide a comprehensive overview on the topic to help you make an informed decision.
It is a service that allows you to allocate space on a server to host the files and data that make up your website, making it accessible to users via the Internet. In other words, the hosting is the “home” of your site in the digital world.
There are different types of hosting, each with specific characteristics suitable for different needs.
Let’s see together what the different solutions are available and which types of activities they are most in line with.
In the shared hosting, multiple websites reside on the same server, sharing available resources such as CPU, RAM and disk space. It is an economical and ideal solution for personal websites, blogs or small businesses with limited traffic. However, performance may suffer if one of the sites on the server uses too many resources.
The VPS uses virtualization to create separate server environments within a single physical server. In essence, generally a physical server is made available on which multiple VPS are hosted, but each unit is autonomous. So even if the resource is allocated in a shared space, in fact it is as if it were a dedicated private server.
Offer dedicated resources and greater control compared to the shared solution, making it suitable for websites with medium-high traffic that require customized configurations.
Instead, an entire server is dedicated to your website. This guarantees maximum performance, security and total control over the server environment. It is the ideal choice for large companies or sites with high traffic and specific requirements. However, it involves higher costs and requires technical skills to manage.
This system distributes your site across a network of interconnected servers, ensuring scalability and reliability. If one server has problems, another steps in to keep the site online. This solution is ideal for sites that expect traffic variations or that require high availability.
In recent years, the sustainability has become an increasingly important aspect also in the world of the web. Data centers consume enormous amounts of energy, contributing to CO2 emissions. The hosting green they use renewable energy sources and advanced technologies to reduce environmental impact.
Bhoost is actively committed to a more sustainable web: Our servers run on 100% renewable energy, ensuring high performance without harming the environment. Choosing a hosting green like ours, you not only optimize your online presence, but also contribute to reducing carbon emissions and protecting the planet.
To locate thebetter hosting for your site, consider the following factors:
Remember that the choice of hosting it is a crucial decision that it will affect the performance, security and growth of your website. Carefully evaluate your needs and choose the solution that best suits your project.
If you are looking for a fast, secure and reliable hosting service, Bhoost is the right solution for you! Contact us today and discover our offers tailored to your website.
We’re almost there, in a few weeks the Hyvä Developers Paradise 2025, an unmissable event for those who work in the world of development.
Appointment on 28 – 29 February and 1 March 2025 at the Lopesan Baobab Resort – Las Palmas de Gran Canaria.
It will be a unique opportunity to talk about code, learn and create new work connections. All this, under the warm Canarian sun.
We are thrilled to announce that Bhoost is a sponsor of the Hyvä Developers Paradise 2025, the unmissable event for Magento developers and Hyvä frontend enthusiasts.
We are really excited about this new appointment and we hope you are there. It will be a way to get to know each other and maybe start new collaborations together!
The event offers a very rich program, designed to deepen your skills and encourage networking within the community.
Here’s what you’ll find:
Participate in a hackathon dedicated to E-Commerce. It will be a day full of coding, from the creativity and…yes also of fun. Enjoy a fabulous inspiring atmosphere as you collaborate with other professionals to create something extraordinary. The day will end with a party at the Marlin Blue Ibiza Rooftop, ideal for relaxing and making new acquaintances.
Immerse yourself in sessions with industry experts, participate in practical workshops, visit them Stand by your partner and take the opportunity to do networking. The day will culminate with an afterparty under the stars, offering a further opportunity to socialize and share experiences.
You can spend the final day relaxing and spending quality time with the community. It will be a way for you to reflect on the experience you have had, the connections you have made and the unforgettable memories you have shared.
The Hyvä Developers Paradise 2025 boasts the participation of prominent speakers in the Magento and Hyvä panorama, including our own Andrea Saccà:
These experts will share their knowledge on topics such as Hyvä frontend basics, UI/UX best practices, Core Web Vitals optimization, accessibility (WCAG), and sustainable web design.
As a sponsor of the Hyvä Developers Paradise, Bhoost is committed to supporting the developer community by delivering hosting solutions optimized for Magento and Hyvä. Our infrastructure guarantees high performance, security and scalability, fundamental elements for the success of your e-commerce.
For more information on our optimized hosting services, contact us!
If you want to increase the visibility of your brand and contribute to the growth of the Hyvä community, consider become a sponsor of the event. It’s an amazing opportunity to connect with industry professionals and show your support for innovation in web development.
For more details on how to become a sponsor, visit the page “Become a Sponsor“, on the official website of the event
Don’t miss this opportunity!
Attend the Hyvä Developers Paradise 2025 and take your skills to the next level, while enjoying the sun and hospitality of Gran Canaria. Reserve your seat today and prepare for an unforgettable experience!
For more information and for buy tickets, visit the official website of Hyvä Developers Paradise
Core Web Vitals are a series of specific metrics that Google considers important on a web page, in terms of user experience. These metrics directly influence a page’s ranking in Google search results, so they have a significant impact on SEO. This article explores each of these metrics in detail and how they affect SEO.
Your site’s ranking in Google Search is influenced by Google’s page experience ranking system. As we have seen in our articles on Google Core Web Vitals, Google collects data related to Core Web Vitals, looking at how real users interact with the website. This data is then reported to its servers and is very different from the data that is generally collected as “lab data”. In fact, the data collected by Google is real data, collected from real users. And this is precisely what makes the difference.
Google Search considers your website’s user experience as a ranking factor. Core Web Vitals are metrics that measure this experience, comparing your site’s performance to others.
What is also taken into consideration is the relevance to the query It is the quality of the content, because they are essentially fundamental factors for the user experience. In essence, the experience on the page can decide who is the winner. Working on Core Web Vitals allows you to achieve better and more quantifiable results.
Besides that, improving Core Web Vitals improves user experience, which drives conversion.
The authoritative data source regarding overall app performance for page experience ranking is Google Search Console. By entering a website’s URL, you can get all of the information about the metrics that Google is currently using for its reasoning.
The screenshot below shows a site where the Core Web Vitals assessment is performed and passed. But in addition, there is other interesting information about it.
You can also use our tool, Speed Test by Bhoost which can immediately give you some useful information on the metrics and performances dedicated to them. Furthermore, you can request a personalized consultation to best optimize these metrics and thus your site.
Any of these metrics has a direct impact on SEO. If your page scores low in one of these Core Web Vitals, its ranking in Google search results is likely to suffer as well. Conversely, improving these metrics can help your page rank better on search engines.
Core Web Vitals metrics have become a key element in Google’s ranking algorithm, which rewards pages with a high-quality user experience. Putting effort into Core Web Vitals pays off. You can expect better search rankings, more website traffic, and ultimately, a thriving online presence.
In the second section of PageSpeed Insights, called “Diagnose performance problems“, Google simulates your application’s performance within Lighthouse.
This is a completely separate section from the field data scores above and is intended as suggestions for improvement. They are essentially recommendations that can be followed if you have not met Google’s standards for real users.
Lighthouse provides useful information, such as:
Essentially, Core Web Vitals must be optimized to have a positive impact on your website’s positioning. This optimization indeed affects the user experience.
Optimizing Core Web Vitals is a great start, but for top ranking, you’ll need a comprehensive SEO strategy.
A fast-loading, responsive website with stable visuals is key to a positive user experience. Remember, happy users are more likely to stick around. This means a lower site abandonment rate and a good chance of success for your online business.
Source: Vercel
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Artificial Intelligence in e-commerce is revolutionizing the world in ways that might have seemed futuristic just a few years ago. There are now many definitions related to AI, but the one that best defines this concept could be that AI is the whole set of technologies that allow the reproduction of some functions of the human brain. But we are not talking about science fiction realities, the ones we often see reported in some films, where robots act on their own initiative and rebel against their creators…
Rather, they are tools that can accompany human intervention, facilitating tasks and saving precious time. In fact, these are functions of a more perceptive and classificatory type. In short, nothing to do with types of intelligence capable of formulating consciousness or their own thoughts. So essentially, we are still a long way from fully emulating the functionality of our brain.
However, as mentioned, the use of AI can be of great help in many fields. We are currently interested in understanding how it can be used in the e-commerce world. What tools are currently available for this industry and what can actually be done with this new technology?
Artificial Intelligence (AI) is revolutionizing the world of e-commerce in ways that might have seemed futuristic just a few years ago. AI is a field of computer science that focuses on creating machines that can “think” and learn in a similar way to humans, obviously with the meanings we talked about before. This concept, once the preserve of science fiction, is now becoming a concrete reality, radically transforming the way companies interact with customers and manage their operations.
Currently, there are various Artificial Intelligence (AI) tools available for the e-commerce industry. Here are some:
AI is already changing the world of e-commerce in significant ways, and its future potential is even more exciting. With AI, we can expect a more personalized and intuitive online shopping experience. The AI chatbot will be able to understand and respond to customer requests in an increasingly sophisticated way, making the interaction with e-commerce more like a dialogue with an expert sales assistant.
Furthermore, with the use of machine learning, companies will be able to predict customer preferences and behaviours with unprecedented accuracy. This will mean more accurate product recommendations, which in turn will lead to higher conversion rates.
AI can also revolutionize e-commerce logistics. With AI data analysis, companies will be able to accurately predict product demand, thus optimizing inventory management and reducing costs.
Another important aspect is the security. AI can enhance verification and security procedures, reducing fraud risk and protecting sensitive customer data.
In conclusion, AI has the potential to make e-commerce more efficient, secure and personalized. However, to fully exploit these opportunities, it is essential to invest in adequate infrastructure, such as servers dedicated to AI.
To make the most of AI, it is important to have a dedicated server for AI. This is because AI requires a large amount of computing power and storage. A dedicated server can provide these resources, ensuring that the AI can function efficiently. Additionally, a dedicated server can provide a higher level of security, protecting sensitive data that AI may process.
In conclusion, AI offers a number of benefits for e-commerce, from chatbots that improve the customer experience to machine learning that personalizes the customer experience. However, to make the most of these technologies, it is essential to have a dedicated server for AI. With the right investment in infrastructure, AI can become a powerful tool to improve the efficiency of your operations, personalize the customer experience, and ultimately increase the profitability of your e-commerce business.
If you are interested in discovering more about this topic, contact us!
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As we anticipated, in May 2020, Google announced that “page experience” would soon become a ranking factor in Google Search. This update therefore marked a significant turning point, indicating that a site’s performance is now a key determinant of a site’s visibility.
Google through Core Web Vitals determines how high a particular website should appear in search results.
There are several metrics that come into play. The LCP, the FID and the CLS. If these metrics are not met, Google will understand that the site is not performing and therefore will make it less visible.
In contrast, this means that faster, higher-performing websites receive more traffic than slower competitors.
In the time since the announcement, Google has continued to release more information about exactly how performance can impact search rankings.
When it comes to organic search, a slow website will have fewer potential customers.
Not only that, in the month of 12 March 2024, the FID metric is replaced by a new metric, the INP Interaction to Next Paint. This metric measures the time between the moment the user presses a button or performs an action and the moment the action is performed.
In essence, this metric is a direct measure of the responsiveness of the website.
So as you can see, it becomes really essential to have a fast and high-performance website.
Once a user accesses a website, performance greatly affects their behaviour, influencing them positively or negatively.
According to a survey of more than 700 consumers, nearly 70% of users said that the performance of the website they were browsing affected their likelihood of purchasing or returning to the website.
In fact, how many times have we found ourselves on a site, perhaps to purchase a product? Well, if the site is slow it also gives us a feeling of inadequacy and above all of unreliability. As a result, a user abandons a site not only because it is difficult to navigate, but also because they believe it is unsafe. In essence, it is a matter of image; if the website functions properly, is fast, and responsive, the user feels safer and more at ease.
The speed of a site, as you can see, is a really important factor for the user experience. In fact, this element comes before a good user experience or a good structure.
According to data collected by the HTTP archive, page sizes have increased significantly in recent years. Over the past 10 years, the average size of web pages on the desktop web has tripled.
This can cause problems for all those users who are careful about bandwidth consumption. Although many mobile phone operators now offer a minimum of 50 – 100GB, why consume more? Not to mention that there are areas where the mobile connection is unstable, making a slow-loading site even more impactful.
Increasing page size may lead consumers to upgrade to larger plans and spend more on mobile data.
A faster website can reduce costs. Images, videos and other media uploaded to the website must be stored somewhere, often with additional backups. In addition to storage, many cloud providers also charge for outbound bandwidth when users request a file from your servers.
In practice, the same type of image optimization that benefits things like Largest Contentful Paint and Cumulative Layout Shift can also reduce the amount of storage space required to house these assets.
A study by CrayonData found that not only optimizing images and uploading them via a CDN reduced storage costs, but it also reduced network consumption. This resulted in an 85% reduction in hosting costs, saving over $200,000.
So as you can see, you can save a lot in this sense too.
Well definitely, improving the speed of the website can give you advantages in terms of conversions and economics. Organic traffic, conversion rate and sales can all be linked to the speed or slowness of your website.
Making a website faster for users may require buy-in from stakeholders across all teams. It may require you to make difficult decisions about features, functionality and aesthetic elements that affect performance. Also from an organizational perspective, the additional design time and resources required may require management approval.
A fast website can be discovered and engaged with by more users, especially if it outperforms its competitors in speed. Once users find the website, they are also more likely to interact with it in more depth and ultimately convert into customers.
If you want to check the performance of your site to understand whether it is fast or not, test your site speed immediately.
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