We’re almost there, in a few weeks the Hyvä Developers Paradise 2025, an unmissable event for those who work in the world of development.
Appointment on 28 – 29 February and 1 March 2025 at the Lopesan Baobab Resort – Las Palmas de Gran Canaria.
It will be a unique opportunity to talk about code, learn and create new work connections. All this, under the warm Canarian sun.
We are thrilled to announce that Bhoost is a sponsor of the Hyvä Developers Paradise 2025, the unmissable event for Magento developers and Hyvä frontend enthusiasts.
We are really excited about this new appointment and we hope you are there. It will be a way to get to know each other and maybe start new collaborations together!
The event offers a very rich program, designed to deepen your skills and encourage networking within the community.
Here’s what you’ll find:
Participate in a hackathon dedicated to E-Commerce. It will be a day full of coding, from the creativity and…yes also of fun. Enjoy a fabulous inspiring atmosphere as you collaborate with other professionals to create something extraordinary. The day will end with a party at the Marlin Blue Ibiza Rooftop, ideal for relaxing and making new acquaintances.
Immerse yourself in sessions with industry experts, participate in practical workshops, visit them Stand by your partner and take the opportunity to do networking. The day will culminate with an afterparty under the stars, offering a further opportunity to socialize and share experiences.
You can spend the final day relaxing and spending quality time with the community. It will be a way for you to reflect on the experience you have had, the connections you have made and the unforgettable memories you have shared.
The Hyvä Developers Paradise 2025 boasts the participation of prominent speakers in the Magento and Hyvä panorama, including our own Andrea Saccà:
These experts will share their knowledge on topics such as Hyvä frontend basics, UI/UX best practices, Core Web Vitals optimization, accessibility (WCAG), and sustainable web design.
As a sponsor of the Hyvä Developers Paradise, Bhoost is committed to supporting the developer community by delivering hosting solutions optimized for Magento and Hyvä. Our infrastructure guarantees high performance, security and scalability, fundamental elements for the success of your e-commerce.
For more information on our optimized hosting services, contact us!
If you want to increase the visibility of your brand and contribute to the growth of the Hyvä community, consider become a sponsor of the event. It’s an amazing opportunity to connect with industry professionals and show your support for innovation in web development.
For more details on how to become a sponsor, visit the page “Become a Sponsor“, on the official website of the event
Don’t miss this opportunity!
Attend the Hyvä Developers Paradise 2025 and take your skills to the next level, while enjoying the sun and hospitality of Gran Canaria. Reserve your seat today and prepare for an unforgettable experience!
For more information and for buy tickets, visit the official website of Hyvä Developers Paradise
Core Web Vitals are a series of specific metrics that Google considers important on a web page, in terms of user experience. These metrics directly influence a page’s ranking in Google search results, so they have a significant impact on SEO. This article explores each of these metrics in detail and how they affect SEO.
Your site’s ranking in Google Search is influenced by Google’s page experience ranking system. As we have seen in our articles on Google Core Web Vitals, Google collects data related to Core Web Vitals, looking at how real users interact with the website. This data is then reported to its servers and is very different from the data that is generally collected as “lab data”. In fact, the data collected by Google is real data, collected from real users. And this is precisely what makes the difference.
Google Search considers your website’s user experience as a ranking factor. Core Web Vitals are metrics that measure this experience, comparing your site’s performance to others.
What is also taken into consideration is the relevance to the query It is the quality of the content, because they are essentially fundamental factors for the user experience. In essence, the experience on the page can decide who is the winner. Working on Core Web Vitals allows you to achieve better and more quantifiable results.
Besides that, improving Core Web Vitals improves user experience, which drives conversion.
The authoritative data source regarding overall app performance for page experience ranking is Google Search Console. By entering a website’s URL, you can get all of the information about the metrics that Google is currently using for its reasoning.
The screenshot below shows a site where the Core Web Vitals assessment is performed and passed. But in addition, there is other interesting information about it.
You can also use our tool, Speed Test by Bhoost which can immediately give you some useful information on the metrics and performances dedicated to them. Furthermore, you can request a personalized consultation to best optimize these metrics and thus your site.
Any of these metrics has a direct impact on SEO. If your page scores low in one of these Core Web Vitals, its ranking in Google search results is likely to suffer as well. Conversely, improving these metrics can help your page rank better on search engines.
Core Web Vitals metrics have become a key element in Google’s ranking algorithm, which rewards pages with a high-quality user experience. Putting effort into Core Web Vitals pays off. You can expect better search rankings, more website traffic, and ultimately, a thriving online presence.
In the second section of PageSpeed Insights, called “Diagnose performance problems“, Google simulates your application’s performance within Lighthouse.
This is a completely separate section from the field data scores above and is intended as suggestions for improvement. They are essentially recommendations that can be followed if you have not met Google’s standards for real users.
Lighthouse provides useful information, such as:
Essentially, Core Web Vitals must be optimized to have a positive impact on your website’s positioning. This optimization indeed affects the user experience.
Optimizing Core Web Vitals is a great start, but for top ranking, you’ll need a comprehensive SEO strategy.
A fast-loading, responsive website with stable visuals is key to a positive user experience. Remember, happy users are more likely to stick around. This means a lower site abandonment rate and a good chance of success for your online business.
Source: Vercel
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Artificial Intelligence in e-commerce is revolutionizing the world in ways that might have seemed futuristic just a few years ago. There are now many definitions related to AI, but the one that best defines this concept could be that AI is the whole set of technologies that allow the reproduction of some functions of the human brain. But we are not talking about science fiction realities, the ones we often see reported in some films, where robots act on their own initiative and rebel against their creators…
Rather, they are tools that can accompany human intervention, facilitating tasks and saving precious time. In fact, these are functions of a more perceptive and classificatory type. In short, nothing to do with types of intelligence capable of formulating consciousness or their own thoughts. So essentially, we are still a long way from fully emulating the functionality of our brain.
However, as mentioned, the use of AI can be of great help in many fields. We are currently interested in understanding how it can be used in the e-commerce world. What tools are currently available for this industry and what can actually be done with this new technology?
Artificial Intelligence (AI) is revolutionizing the world of e-commerce in ways that might have seemed futuristic just a few years ago. AI is a field of computer science that focuses on creating machines that can “think” and learn in a similar way to humans, obviously with the meanings we talked about before. This concept, once the preserve of science fiction, is now becoming a concrete reality, radically transforming the way companies interact with customers and manage their operations.
Currently, there are various Artificial Intelligence (AI) tools available for the e-commerce industry. Here are some:
AI is already changing the world of e-commerce in significant ways, and its future potential is even more exciting. With AI, we can expect a more personalized and intuitive online shopping experience. The AI chatbot will be able to understand and respond to customer requests in an increasingly sophisticated way, making the interaction with e-commerce more like a dialogue with an expert sales assistant.
Furthermore, with the use of machine learning, companies will be able to predict customer preferences and behaviours with unprecedented accuracy. This will mean more accurate product recommendations, which in turn will lead to higher conversion rates.
AI can also revolutionize e-commerce logistics. With AI data analysis, companies will be able to accurately predict product demand, thus optimizing inventory management and reducing costs.
Another important aspect is the security. AI can enhance verification and security procedures, reducing fraud risk and protecting sensitive customer data.
In conclusion, AI has the potential to make e-commerce more efficient, secure and personalized. However, to fully exploit these opportunities, it is essential to invest in adequate infrastructure, such as servers dedicated to AI.
To make the most of AI, it is important to have a dedicated server for AI. This is because AI requires a large amount of computing power and storage. A dedicated server can provide these resources, ensuring that the AI can function efficiently. Additionally, a dedicated server can provide a higher level of security, protecting sensitive data that AI may process.
In conclusion, AI offers a number of benefits for e-commerce, from chatbots that improve the customer experience to machine learning that personalizes the customer experience. However, to make the most of these technologies, it is essential to have a dedicated server for AI. With the right investment in infrastructure, AI can become a powerful tool to improve the efficiency of your operations, personalize the customer experience, and ultimately increase the profitability of your e-commerce business.
If you are interested in discovering more about this topic, contact us!
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As we anticipated, in May 2020, Google announced that “page experience” would soon become a ranking factor in Google Search. This update therefore marked a significant turning point, indicating that a site’s performance is now a key determinant of a site’s visibility.
Google through Core Web Vitals determines how high a particular website should appear in search results.
There are several metrics that come into play. The LCP, the FID and the CLS. If these metrics are not met, Google will understand that the site is not performing and therefore will make it less visible.
In contrast, this means that faster, higher-performing websites receive more traffic than slower competitors.
In the time since the announcement, Google has continued to release more information about exactly how performance can impact search rankings.
When it comes to organic search, a slow website will have fewer potential customers.
Not only that, in the month of 12 March 2024, the FID metric is replaced by a new metric, the INP Interaction to Next Paint. This metric measures the time between the moment the user presses a button or performs an action and the moment the action is performed.
In essence, this metric is a direct measure of the responsiveness of the website.
So as you can see, it becomes really essential to have a fast and high-performance website.
Once a user accesses a website, performance greatly affects their behaviour, influencing them positively or negatively.
According to a survey of more than 700 consumers, nearly 70% of users said that the performance of the website they were browsing affected their likelihood of purchasing or returning to the website.
In fact, how many times have we found ourselves on a site, perhaps to purchase a product? Well, if the site is slow it also gives us a feeling of inadequacy and above all of unreliability. As a result, a user abandons a site not only because it is difficult to navigate, but also because they believe it is unsafe. In essence, it is a matter of image; if the website functions properly, is fast, and responsive, the user feels safer and more at ease.
The speed of a site, as you can see, is a really important factor for the user experience. In fact, this element comes before a good user experience or a good structure.
According to data collected by the HTTP archive, page sizes have increased significantly in recent years. Over the past 10 years, the average size of web pages on the desktop web has tripled.
This can cause problems for all those users who are careful about bandwidth consumption. Although many mobile phone operators now offer a minimum of 50 – 100GB, why consume more? Not to mention that there are areas where the mobile connection is unstable, making a slow-loading site even more impactful.
Increasing page size may lead consumers to upgrade to larger plans and spend more on mobile data.
A faster website can reduce costs. Images, videos and other media uploaded to the website must be stored somewhere, often with additional backups. In addition to storage, many cloud providers also charge for outbound bandwidth when users request a file from your servers.
In practice, the same type of image optimization that benefits things like Largest Contentful Paint and Cumulative Layout Shift can also reduce the amount of storage space required to house these assets.
A study by CrayonData found that not only optimizing images and uploading them via a CDN reduced storage costs, but it also reduced network consumption. This resulted in an 85% reduction in hosting costs, saving over $200,000.
So as you can see, you can save a lot in this sense too.
Well definitely, improving the speed of the website can give you advantages in terms of conversions and economics. Organic traffic, conversion rate and sales can all be linked to the speed or slowness of your website.
Making a website faster for users may require buy-in from stakeholders across all teams. It may require you to make difficult decisions about features, functionality and aesthetic elements that affect performance. Also from an organizational perspective, the additional design time and resources required may require management approval.
A fast website can be discovered and engaged with by more users, especially if it outperforms its competitors in speed. Once users find the website, they are also more likely to interact with it in more depth and ultimately convert into customers.
If you want to check the performance of your site to understand whether it is fast or not, test your site speed immediately.
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Developments in artificial intelligence are opening up new opportunities in various sectors, such as medicine, industrial automation, data analytics and marketing, and e-commerce. To support the processing of complex algorithms and machine learning, servers specifically designed for artificial intelligence are needed.
Artificial intelligence is a field of computer science that deals with creating systems and machines capable of performing tasks that require human intelligence. These systems can analyze data, learn from it and make autonomous decisions. AI can be divided into several categories, including machine learning, computer vision, natural language recognition and robotics.
Artificial intelligence finds application in numerous sectors and offers multiple benefits. Here are some examples of uses of artificial intelligence:
However, the use of AI requires specially designed servers that are capable of managing intensive and complex workloads. So let’s see what the characteristics of artificial intelligence servers are.
In the context of the development of AI, dedicated servers play a fundamental role. In fact, these are designed to manage the intensive and complex workloads required by AI algorithm processing and machine learning.
But let’s see some of the main considerations to keep in mind when choosing a server for AI:
To summarize, an artificial intelligence server is designed to provide the computing power, memory, networking, and scalability required to support advanced AI applications. Choosing a server suited to your specific AI needs is critical to achieving optimal performance and maximizing the potential of your AI applications.
Bhoost can offer you dedicated and AI-optimized hosting solutions capable of guaranteeing high performance and optimal security levels. Contact us for further information.
The GPU server plays a key role in the development and processing of artificial intelligence. The GPU (Graphics Processing Unit) is a specialized device designed to accelerate parallel computing, making it particularly suitable for processing complex algorithms used in AI.
GPUs are made up of a large number of computing cores working simultaneously to perform operations in parallel. This parallel architecture allows you to perform compute-intensive tasks much faster than traditional processors.
In artificial intelligence, GPUs are often used to accelerate machine learning, especially the training of deep neural networks. Deep neural networks require a huge amount of computation, such as matrix multiplication and applying activation functions. GPUs can perform these operations in parallel on large amounts of data, significantly speeding up the training of AI models.
Using GPU servers for AI offers numerous benefits, including:
Importantly, not all AI workloads benefit from GPUs. Some algorithms and applications may require greater computational flexibility or a greater ability to handle large amounts of data sequentially. In these cases, other processing options, such as servers with traditional multi-core processors or servers with tensor processing units (TPU), may be preferable.
In summary, GPU servers are a powerful, high-performance solution for AI computing. Thanks to their high parallel computing power, they can accelerate machine learning and other artificial intelligence applications, enabling higher performance and reduced processing times.
Considerations on the energy consumption of AI servers are crucial in the current context of energy efficiency and sustainability. Given the high demands on computing power and long processing sessions typical of artificial intelligence, AI servers can consume a significant amount of energy and contribute to greenhouse gas emissions.
To face this challenge, some strategies can be adopted:
Additionally, organizations can consider adopting renewable energy to power their servers for AI.
Bhoost has always cared about the environment and that’s why all the servers are 100% sustainable.
Using clean energy sources, such as solar or wind power, can help reduce the overall environmental impact of AI computing.
It is critical to carefully consider the energy efficiency of AI servers in order to reduce operational costs as well as the environmental impact of AI applications. Sustainability and energy efficiency must be considered as key elements in the design and use of AI servers.
It is essential to have your own AI server to ensure the security of your data. When working with artificial intelligence, the data used to train models may contain sensitive or proprietary information. Relying on a shared server or cloud computing services may pose security risks, such as the possibility of unauthorized access or data breaches.
By having your own AI server, you can implement customized security measures to protect sensitive data. This includes adopting advanced security protocols, such as two-factor authentication, encryption of data in transit and at rest, as well as access rights management to ensure that only authorized individuals can access data.
Furthermore, with a proprietary AI server, you have more control over data management. You can establish data retention policies, and decide where it is stored and how it is used. This offers a higher level of security and privacy than shared or cloud-based solutions, where data can be managed by third parties.
Another crucial aspect is regulatory compliance. Having a dedicated AI server allows you to adhere to regulations and security requirements specific to your industry. This is especially important in highly regulated industries such as healthcare, finance or government, where data protection is of paramount importance.
Finally, a proprietary AI server offers the ability to carry out regular security audits and monitoring to detect any vulnerabilities or intrusions. In the event of a security incident, you can intervene quickly and take the necessary measures to protect your data and mitigate negative effects.
In summary, owning a dedicated AI server offers greater control, security, and privacy for the data used in AI. This is especially important when working with sensitive or proprietary data. Investing in a proprietary AI server can be a great solution to ensure data security and adhere to industry regulations.
Artificial intelligence is transforming the way we operate in numerous industries, from medicine to marketing to content writing. AI servers play a crucial role in this revolution, providing the computing power, memory and scalability needed to support advanced AI applications.
To achieve optimal performance for your AI applications, it is crucial to choose the right server, whether you opt for GPU servers or tensor processing unit servers. Additionally, security, energy efficiency, and sustainability are key considerations when configuring and using AI servers. As artificial intelligence continues to expand, the importance of AI servers will continue to grow in the future.
If you need an AI server, contact us and we will find the best solution suitable to your needs.
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Are you ready for the DigiOn Canarias, one of the most interesting digital events in the Canary Islands?We at Bhoost do! It is with great pleasure that we will participate in this event which will be held on21 and 22 February 2024 in the Canary Islands.We are very excited and excited for this new adventure!It will certainly be an opportunity to have many professional meetings and to make Bhoost known even more to the Spanish and international market. On this occasion we will also propose all the solutions and innovations of Bhoost services.But it will also be a moment of discussion and networking digital issues, technological innovation and multi-channel.We will be present at the eventwith our stand. Come visit!We will be happy to talk to you abouthosting, performance, security, sustainability and much more.DigiOn: the digital event of the Canary IslandsAs mentioned, the second edition ofDigiOn Canaria will be held onFebruary 21st and 22nd, at the Gran Canaria Fair – Infect.DigiOn is theCorporate Digitalization Exhibition, where it will be possible to meet and discuss with some experts in the digital sector. This event aims to be a meeting point betweendigital solutions and technological innovation.To discover the complete program, visit the official page of DigiOn Canarias.Don’t miss the opportunity to participate in this fantastic event and have the opportunity to visit the beautiful Canary Islands.Participate in DigiOn for free and come and meet us!
We at Bhoost ended 2023 with a year of exceptional growth and consolidation. Thanks to our team we were able to come up with a strategy focused on innovation and continuous improvement. Each of you helped us achieve extraordinary results in several key areas. We express our sincere gratitude with a heartfelt “grazie mille!” Together, we are confident of continued progress and success in the coming year. Let’s see a Bhoost recap of 2023!
Bhoost has welcomed new clients and entered new markets, resulting in a notable increase in revenue. We achieved a remarkable 90% sales growth, proving the value of our marketing and client satisfaction.
Plus, Bhoost has welcomed new customers and smoothly introduced fresh brands into the scene. By handling new business areas with care, we’ve made sure Bhoost is a go-to for trustworthy and top-quality hosting services. We’re not just growing; we’re making sure your hosting experience stays top-notch.
We have also established partnerships with major industry players such as Fabrico, E-commerce Schools, Digitag and others, thereby enhancing its network of strategic collaborations and ensuring scalability.
At Bhoost we do listen. Your feedback drives us to constantly innovate and improve our products. During 2023, we introduced major updates, new features and improvements to ensure an even more powerful hosting experience.
The launch of the consultancy for SpeedUp performance optimization stands out among the major product innovations. With the help of this smart solution, clients were able to greatly enhance user experience and page loading speed on their websites.
Additionally, we developed a custom solution called PerformUltra for cloud-level infrastructures. This solution has allowed companies to make the most of the potential offered by the Cloud, guaranteeing high performance, security and scalability.
Bhoost has made major progress in the reduction of environmental impact and initiated sustainable partnerships. We have adopted eco-friendly practices, invested in low-impact technologies and promoted energy efficiency.
Moreover, Bhoost has taken steps to spread the word about the importance of sustainability and making websites work better. We’ve organized various initiatives to make sure people know why it matters.
Making customers happy has always been at the top of our list at Bhoost. During 2023, the company received over 20 positive reviews on Trustpilot, with an average rating of 4.6. This simply tells us that at Bhoost, we’re doing our molto bene to provide top-notch services, and our customers appreciate it. Your trust means a lot to us.
You can read reviews on Trustpilot by clicking here.
At Bhoost, we didn’t just see growth in numbers; our team and company culture blossomed too. In 2023, we proudly opened a new office in Gran Canaria, giving our fantastic team a fresh, inspiring place to work—a space that’s as modern as it is motivating.
The Bhoost team didn’t just expand; it became a tight-knit family of 6 incredible individuals – Andrea, Manuela, Raul, Nicola, Karol, and Ruggero. This passionate and experienced crew played a vital role in driving our company’s success and growth.
Enough about Bhoost 2023 recap; let’s dive into our aspirations for the future! Bhoost is getting ready for some really interesting ideas that will emphasize sustainability, global expansion, and promoting the online performance culture.
We’re dedicated to ramping up our efforts in environmental sustainability, with initiatives like tree planting and embracing eco-friendly practices at the forefront of our agenda.
Moreover, our sights are set on international horizons. Bhoost will be extending its hosting services to Spain and working towards broadening its footprint across Europe.
Finally, Bhoost will continue to promote the culture of web performance by providing resources and events that help companies improve the performance of their websites.
We also aim to expand our collaborations with Partners who share our same principles and our commitment to providing an always efficient and punctual service.
We want to increase the initiatives that concern us and that aim at a culture of performance because these have now become the focal point of the success of a business.
Among these the most interesting collaborations and initiatives stand out Digital 1-1, a networking event dedicated to the digital sector, which takes place in an exclusive environment and offers high-quality connection and collaboration opportunities. For years, this event has been a huge success in Spain and will now arrive in Italy in October too.
Another initiative not to be missed is i webinar su Learnn, which will provide users with valuable tools and advice to improve their hosting strategies.
At the end of the Bhoost 2023 recap, we can say that we had an incredible year filled with significant growth and accomplishments. Our success isn’t just ours; it’s because our awesome customers support us and are happy with what we do. We’re forging ahead in the new year, offering cutting-edge hosting solutions while prioritizing customer satisfaction and environmental sustainability. We’re truly excited about what’s to come! As we wrap up, we wish everyone a New Year filled with happiness, health, and prosperity!
Here’s to the adventure ahead, together!
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Core Web Vitals are a set of metrics that measure user experience on the web in terms of loading speed, interactivity and visual stability.
The performance of a site is in fact fundamental to its success and this, as mentioned, not only guarantees an optimal user experience but also for the positioning of the site in search engines.
In fact, with the introduction of Core Web Vitals, a website must pay close attention to the factors that influence the user experience, because this contributes to its positioning in search engines and therefore to its visibility.
But how do Google Ads ads impact these metrics? In this article, we’ll explore Google Ads’ impact on Core Web Vitals and where it could hinder you from exceeding those metrics.
To understand how Google Ads impact Core Web Vitals, it’s important to consider the traffic generated by ads. When a Google Ads ad is clicked, the visitor arriving at the site is included in the Core Web Vitals evaluation. This means that traffic from Google Ads contributes to the overall evaluation of these metrics.
TTFB is a metric that measures the time between a request for a resource and the time the first byte of a response begins to arrive.
There are some situations where Google Ads can hinder passing the Core Web Vitals.
One of the main situations is when 80% of a site’s traffic comes from Google Ads. In these cases, the time to first byte (TTFB) may be slower. This is because TTFB is affected by the loading speed of your ad landing pages.
If the user’s first experience through an ad is subpar, this can have a negative impact on the user experience, increasing the bounce rate and therefore affecting conversion. At the same time, a slower TTFB can negatively impact Core Web Vitals and therefore the site’s SEO.
There are a few strategies that websites can adopt to address issues arising from Google Ads and Core Web Vitals. For example, it is important to make sure you have a correct caching strategy for visitors who arrive through ad clicks. It is possible that the absence of a proper caching strategy could significantly increase the TTFB for these visitors.
Another situation that can affect Core Web Vitals is the waiting time for a query string. Often, when a click on an ad leads to a redirect to a landing page, the wait time for the query string can increase significantly. This can lead to a strongly regressed TTFB. In these cases, it is important to adjust your business expectations regarding TTFB if you rely heavily on Google advertising traffic.
Another option to consider is enabling parallel tracking for Google Ads. This option will improve the TTFB of your ad landing pages, as well as the First Contentful Paint (FCP) and Largest Contentful Paint (LCP). Parallel tracking allows customers to go directly to the landing page, while click measurement happens in the background.
The CLS is a metric that measures all the layout changes of your site as it loads. In essence, it quantifies the elements that move or change during the page loading.
An example that we reported in our article on Core Web Vitals, to better understand this metric is to access, for example, an online smartphone store. If by clicking on a product, instead of being redirected to the product sheet, you enter a different tab, with a different layout, this can certainly disorient you.
Well the CLS measures precisely this type of change and interaction.
Ads can influence this metric because they can move content on a page if there isn’t enough space for them. This aspect can therefore become very unpleasant for the user, who thus sees the contents moved in an unexpected way.
This type of behaviour can occur for three main reasons:
So when designing Ads, take these aspects into consideration, so you can guarantee the right user experience. Essentially this factor measures the interactivity and responsiveness of your site.
The TRUST is a metric that measures all user interactions that occur on the site when it is still loading.
Regarding ads, if these are responsive or video ads, for example, these can negatively impact the FID. In fact, for example, if the page or advert is poorly viewed or takes too long to be visible, the FID score may be penalised.
Associated with the FID, or rather, we can say an evolution of it, it is also the INP (Interaction Next Paint), which will be an integral part of the process from March 2024. This new metric measures the time a user takes to interact with a page after it has been loaded.
In order to resolve problems related to FID, you can:
Per LCP, we mean the time it takes for the heaviest content to actually appear on the screen.
Advertisements, especially those that are larger than other elements, can have a negative impact on the LCP.
Core Web Vitals contributes to better results in PPC campaigns on Google Ads. Your landing page experience quality score can directly influence your bid for a particular position. Improving the technical experience can lead to a significant reduction in cost per click (CPC), up to 20-25%. Additionally, better page loading speed can benefit your automated bidding strategy.
Core Web Vitals are an important aspect of user experience on the web, and Google Ads can influence these metrics in various ways. It is essential to understand the impact of ad clicks on your Core Web Vitals rating and take appropriate strategies to address any issues.
Optimizing the technical experience of the site can lead to better results in advertising campaigns and improve the overall user experience.
FONTE: headerbidding
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When it comes to website performance, it’s common to wonder if poor scores are attributable to the hosting or developer. In fact, both can impact a site’s overall performance. In this article, we will look at the different factors that can cause poor performance scores and discuss both the role of the hosting and the developer in improving site performance.
Let’s start by talking about the hosting. The hosting of a website plays a vital role in determining the overall performance. If the hosting is low quality or not optimized for the specific needs of the website, this may cause a slow server response, long loading times, and an overall poor user experience. Some key factors to consider for good hosting include server speed, availability, scalability and security.
However, it’s not just hosting that affects website performance. It too developer has an important role. A competent developer should follow best web development practices to optimize code, reduce resource burden, minimize server requests and improve the overall user experience. Through the use of caching, resource compression, image optimization and other techniques, a developer can greatly improve website performance.
So, who is responsible for poor performance scores? Let’s delve deeper into the discussion in this new article.
First, we ask ourselves why we should actually care about site scores and performance. For starters, these greatly affect the user experience. In fact, a slow website leads to a negative user experience. Not only is this because those who visit it do not have an immediate response to their requests (for example completing a purchase, seeing a product page or specific content), but it also gives a sign of unreliability and insecurity.
So here we go with the introduction of metrics Core Web Vitals, Google has also shown that it pays a lot of attention to these aspects. In fact, the performance score essentially represents the experience of your visitors into key user-centric metrics (e.g. Web Vitals) as your page loads. More the lower your performance score, the worse your page will perform from the point of view of your visitors. Factors like location, network connection speed, and more (ads, cookies, etc.) can also impact how your page loads, which in turn affects your performance score.
On the other hand, a negative structure score means your page probably wasn’t built with the best front-end practices in place. There are numerous strategies and methods for implementing a website to ensure an optimal loading time, and with a poor structure score, chances are your website has none of them in place.
Your performance on the Facility Score does not necessarily correlate with your Performance Score. However, improving your structure score can be a good starting point for improving your overall page load times (which can potentially impact your performance score). Overall, getting better results can not only improve your visitors’ experience on your page but will also likely lead to more conversions and potentially improved SEO rankings as well. This means that improving your scores has tangible benefits for your website/business/operations.
Not reaching thresholds for any of the 6 performance metrics:
it doesn’t just mean having a site that doesn’t perform optimally, but as we also said in our article dedicated to Core Web Vitals, it also means penalizing him. This is why it becomes essential to be able to have a site that responds quickly and performs.
But what does not achieving a satisfactory score on these metrics depend on?
Many of these parameters are directly related to CSS/JavaScript execution, code or image optimization, but also hosting and other features.
But let’s see in detail what can actually negatively affect our site.
There are several reasons why a site might be slow and not meet the Core Web Vitals score:
These are just some of the factors that can affect the performance of a website. It is important to identify and resolve specific causes to improve your Core Web Vitals score and provide an optimal user experience.
The question therefore arises: “Should I contact my hosting provider or developer?”
There is no simple answer as it depends on who is responsible for your poor performance/structure scores.
Essentially then, you should contact your hosting provider for TTFB and CDN issues (only if your hosting provider is the same as your CDN provider). However, you can contact your developer for all other front-end issues displayed in the Structure tab.
We recommend working on the critical issues first (long TTFB, Top Issues in the Summary tab) and taking care of the rest later.
Poor performance/structure scores can be caused by a myriad of performance issues on your page, both back-end and front-end. This means that your visitors are probably not having a good experience on your page and you therefore need to intervene.
If you need performance monitoring on the hosting side, contact us and we will find the best solution for your needs.
That’s it, folks! Check out our blog for more information.
Prestashop is an open-source e-commerce platform that allows you to create professional and functional online stores. With Prestashop, you can open your online store quickly and easily, offering your customers a convenient and safe online shopping experience.
The platform offers a wide range of features and tools to manage all e-commerce-related activities, including the management of products, payments, shipping and marketing. With Prestashop, you can customize the look of your shop, choosing from a wide selection of themes and add-on modules.
Prestashop is highly flexible and scalable, allowing you to grow your online store according to your needs. You can manage an unlimited product catalogue, offer multiple payment and shipping options, and use advanced marketing tools to promote your store.
Opening an online store with Prestashop is an excellent solution for those who want to enter the world of e-commerce in a professional and effective way. By following the correct steps and recommendations, you will be able to open your Prestashop shop in no time and offer your customers a high-quality online shopping platform
So we have collected for you some interesting indications for opening an e-commerce with Prestashop.
In particular, we have created a checklist with all the most useful information.
Enjoy the reading!
Choice of hosting: To open your Prestashop shop, the first thing to do is choose reliable and high-performance hosting. Quality hosting is crucial to ensuring that your online store functions properly and is accessible to users.
Bhoost can be of great help to you in this because it offers specialized services for Prestashop. Be sure to evaluate the options available and choose the one that best suits your needs.
If you need advice, contact us and we will find the solution that best suits your needs.
Prestashop installation: Once you have selected the hosting, you can proceed with the Prestashop installation. This open-source software is designed specifically for building online stores and offers a wide range of features. Follow the instructions provided by your hosting provider to correctly set up your hosting environment and install Prestashop on your domain. Make sure you follow each step carefully to avoid errors and problems during installation.
Initial configuration: After installation, it is important to carry out some initial configurations to customize your Prestashop store. Login to the Prestashop control panel and start setting the basic settings. These include store language, currency, payment and shipping methods. Make sure you choose the options that best suit your target market and your specific needs.
Selecting a theme: Prestashop offers a wide range of customizable themes for your store. Choosing a suitable theme it’s important to create an engaging visual experience for your customers. You can select a predefined theme or customize one based on your aesthetic preferences and the industry you operate in. Prestashop also offers the possibility of using premium themes for an even more professional look.
Loading products: Once your Prestashop store is set up, it’s time to upload the products you want to sell. Be sure to provide accurate descriptions, high-quality images and competitive prices to attract potential customers. Organize your products into categories and subcategories to simplify navigation and make it easier for customers to find what they are looking for. Prestashop offers intuitive tools to manage your product catalogue efficiently.
Configuring payment methods: A key aspect of the success of your online store is the ability to deliver to customers different payment options. Prestashop supports a wide range of payment methods, including credit cards, PayPal, bank transfers and others. Set up the payment methods you want to offer your customers and make sure you test them thoroughly to ensure they work properly.
Configuring shipping methods: Decide which shipping methods to offer your customers to ensure their orders are delivered efficiently. You can offer options such as express delivery, priority mail or in-store pickup. Make sure you set your shipping rates correctly based on the weight, size of your products, and destination. Prestashop offers tools to manage shipping options in a flexible and personalized way.
SEO optimization: To increase the visibility of your Prestashop store on search engines, it is important to optimize your product pages and descriptions using relevant keywords. Do thorough research on the most relevant keywords for your industry and make sure to use them strategically in your store content. Also, create a URL structure friendly to improve your online visibility.
Test and launch: Before officially launching your Prestashop shop, it is essential to execute extensive testing to verify that all features are correctly implemented and that the store is ready for customers. Test site navigation, purchasing process and all other relevant aspects to ensure a smooth user experience. Fix any errors or issues found during testing and make sure everything is working properly before launch.
Promotion of your shop: Once your Prestashop shop is online, it is important to promote it to attract traffic and customers. Use digital marketing strategies such as social media, online advertising and email marketing to increase your store’s visibility and generate sales. Create interesting and engaging content, collaborate with industry influencers and offer special promotions to attract the attention of potential customers. Monitor the results of your marketing campaigns and make any changes to optimize the results.
Performance monitoring: Use analytics tools to monitor the performance of your online store. Analyze key metrics such as number of visits, conversion rate and average order value to identify areas for improvement and take strategic decisions.
Regular updates: Keep your online store updated with new products, special offers and interesting content. Offering a reason for customers to return to your store can contribute to long-term success
By carefully following these steps, you will be able to open your Prestashop e-commerce in no time and start selling your products online. Remember that running an online store requires commitment and constant attention to maintain long-term success.
That’s it, folks! Check out our blog for more information.