Reading Time: 7 minutes

We Got Love Candles (WGL Candles) is a company specialized in the production of handmade and scented candles. The history of this company was born in the lands of Lower Saxony from a friendship. Two very young girls who meet at school and have never left each other since.

Both with a passion for candles, these objects with an ancient flavor, capable of spreading particular aromas and a soft light full of magic. And from that passion a project was born: le candele We Got Love.

WGL Candles candles are made with natural ingredients and scented with high quality essential oils. In fact, the company is committed to maintaining high production standards and to supplying unique and high-quality products to its customers.

Il Partner Interactiv4

WGL Candles has chosen to partner with Interactiv4 to improve your online presence. Interactiv4 is a digital agency specializing in creating digital marketing strategies and social media management.

The collaboration between Interactiv4 and WGL Candles has allowed the company to improve its online presence and reach new customers through the use of advanced digital marketing techniques.

However, this strong duo lacked a fundamental part: a partner who could manage all the hosting and IT infrastructure.

This is where Bhoost comes into play at this point, with its always safe and performing hosting solutions. And so Interactiv4 and Bhoost decide to establish a partnership, in order to be able to provide the customer with a complete 360° service.

A competitive company like Interactiv4, has decided to becomePartner di Bhoost because he believes in the same values. Performance, speed but not only that, ethics and sustainability too. Attention to the environment is now a fixed point on which large companies focus a lot, because they are aware of how fundamental this aspect is.

Once the Partnership with us Bhoost was established, Interactiv4 no longer had to worry about the aspects related to the entire IT infrastructure. This has also allowed Interactiv4 to better manage their time, no longer having to worry about the speed and security of their customers’ sites.

Not to mention that each Partner has the right to a very interesting reserved discount, with which our services can be offered.

If you are also interested in becoming a Bhoost Partner, visit the page Partner Program di Bhoost!

Why is WGL Candles different from others?

WGL Candles differs from other candle companies by using natural ingredients and high quality essential oils in the production of their handmade candles. Furthermore, the company is committed to maintaining high standards of production to provide its customers with unique and high quality products.

The quality of WGL Candles products is the result of meticulous attention to detail and the choice of the best ingredients. Furthermore, the collaboration with Interactiv4 and the use of Bhoost demonstrate the company’s will to continue to innovate and improve its online presence, in order to reach more and more customers and retain them with high quality products.

Why did WGL Candles choose Bhoost?

The choice of Bhoost by Interactiv4 and WGL Candles demonstrates the will to choose efficient online services, able to provide their customers with a quality user experience.

In fact, knowing how essential it is for a modern company to have an effective online presence, Interactiv4 wanted to recommend the services of Bhoost to WGL Candles.

This because choosing a good hosting is essential for the success of an E-Commerce site.

A site that loads slowly or crashes frequently can lead to lost sales and lost customers. Conversely, a fast and reliable site can improve conversions and customer satisfaction, thus generating more sales.

For this reason WGL Candles has decided to rely on us at Bhoost. In fact, we can guarantee optimal performance, scalability and security.

The choice of this company fell on a Hosting per Magento 2 especially one VPS 4 Core coupled with Hyvä.

Hyva – A performance optimized Magento 2 theme

The theme Hyvä for Magento 2 was designed with the aim of improving the frontend performance of your e-Commerce site. The team of Hyvä has been working hard to reduce page load times and increase overall site speed. This was done using techniques such as asynchronous image loading and advanced caching.

Also, the theme Hyvä it is highly customizable and easy to use for Magento 2 developers. This means you can create a unique and personalized shopping experience for your customers without sacrificing the performance of your site.

How WGL Candles boosted performance with great Magento and Hyvä hosting

In addition to the theme used, the hosting chosen for your e-Commerce site is another key factor affecting the performance of your site. It is important to choose a hosting provider who has experience with Magento 2 and who offers a solid and scalable infrastructure for your site.

A good Magento hosting provider should offer:

  • High performance and fast response times
  • Scalability to handle traffic spikes during periods of high activity
  • Advanced security to protect customer data and your business

The theme Hyvä for Magento 2 and good Magento hosting can significantly improve the performance of your e-Commerce site. With the theme Hyvä, you can create a personalized and modern shopping experience for your customers without sacrificing the performance of your site. Also, by choosing the right Magento hosting provider, you can ensure that your site has high performance and safefor your customers. Furthermore, quality hosting can also help ensure that your site is always available and that there are no interruptions or downtime that could harm your business. This is especially important during peak traffic periods, such as holidays or special sales, when your site may receive a high number of visits.

Just to have the security of a performing, fast and secure site, WGL Candles has decided to rely on Bhoost’s hosting services.

Below you can see the performance of the site after switching to our hosting services. In particular, it is possible to see the performance linked to the home page and to one of the product pages.

A good hosting offers a series of features and services to ensure the proper functioning of the site, such as security management, traffic management and technical assistance. In addition, good hosting also offers greater flexibility and scalability, allowing you to handle traffic peaks and grow with your business.

For these reasons, it is important to choose a reliable and quality hosting for your E-Commerce site, in order to ensure a positive shopping experience for customers and to maximize sales.

So if you are looking to improve the performance of your e-Commerce site, seriously consider using Hyvä theme for Magento 2 and choosing one of our high quality hosting services.

VPS 4 for Magento the perfect choice for WGL Candles

After a fruitful call with the customer, we recommended a VPS 4 for Magento to best meet the speed and performance needs.

Choosing a VPS for Magento can have many advantages for an E-Commerce site. Firstly, a VPS offers greater flexibility and scalability than other types of hosting, which means that your site can handle traffic spikes and grow with your business without performance issues.

Secondly, a VPS offers greater security than other types of hosting, as each site has its own isolated space and dedicated resources. This means that customer data and information are less exposed to security risks.

Finally, a VPS offers more control and customization than other types of hosting. This means that site owners can configure the hosting environment according to the specific needs of their Magento site, thereby improving the site’s performance and reliability.

Overall, choosing a VPS for Magento can be a smart choice for an E-Commerce site looking to improve the performance, security and flexibility of their hosting.

In addition to the VPS, we have also activated the WAF and CDN services on the site.

Activating WAF (Web Application Firewall) and CDN (Content Delivery Network) on an E-Commerce site is now essential to improve the security and performance of the site.

The WAF service protects the site from cyber threats, such as DDoS attacks, SQL injection attacks and cross-site scripting attacks. A WAF analyzes incoming traffic to the site and blocks any cyber attacks before they can do any harm.

In addition, activating the WAF can also protect the site from web application vulnerabilities, such as software bugs and configuration problems. This means that the site is less exposed to security risks and that customer data is more secure.

With the CDN, on the other hand, site performance is improved, reducing page loading times and improving the user experience. The CDN works by distributing site content to servers around the world, so that users can access content from the server closest to them geographically. This reduces latency times and improves page loading speed.

Overall, activating a WAF and CDN on an E-Commerce site is important for improving site security and performance, ensuring a positive shopping experience for customers, and maximizing sales.

What WGL Candles thinks of Bhoost services

After a few months of using our services, we wanted to ask WGL Candles for some feedback on our hosting services.

The feedback from our customers is in fact essential for understanding how our service is going, if the customer is happy and there are terms for further improvement.

And so we contacted the ladies of WGL Candles and asked them how they got on with our hosting.

We are happy to say that thefeedback has been totally positive.

The customers have beenvery satisfied with their E-Commerce speed and performance of the site in general. In fact, we know how important the speed factor is for a website, especially if it is E-Commerce.

WGL Candles also really appreciated the customer service, emphasizing the always very rapid responses to customer requests.

For us at Bhoost,customer satisfaction is an essential parameter, which must not only be linked to the quality of the service, but also to the promptness and kindness of the support, should the customer ask him.

How has the WGL Candles website improved with Bhoost?

Hosted by Bhoost, the WGL Candles site has seen a dramatic improvement in performance and security. Choosing Bhoost allowed the company to manage site traffic more efficiently and improve page loading speed.

Additionally, the implementation of Web Application Firewall (WAF) and Content Delivery Network (CDN) has improved site security and customer data protection.

Globally, collaboration with Interactiv4 and the use of Bhoost has allowed WGL Candles to improve its online presence and to reach more and more customers through advanced digital marketing techniques.

If you are also looking for a reliable partner who can guarantee reliable, fast and secure hosting services, Bhoost is the right choice for you.

Bhoost can be your trusted hosting partner.

Try our hosting now and free for 30 days.

Reading Time: 3 minutes

The speed of the website is a critical factor for the user experience and for the positioning on search engines. In particular, for one site WordPress, speed is even more important since WordPress it is a resource intensive platform to work properly.

The user experience

Website speed has a significant impact onuser experience. A slow site can increase the abandonment rate and reduce user satisfaction. Conversely, a fast site can improve user experience, increase satisfaction, and reduce churn.

Positioning on search engines

Website speed is also an important factor for thepositioning on search engines. Google has stated that thewebsite speed is one of the factors which it uses to determine placement on search results. Also, fast websites are more likely to be shared on social media, increasing traffic and search engine rankings.

How to optimize the speed of a website in WordPress?

Website speed is critical to user experience and search engine rankings. A fast site increases user satisfaction and reduces the abandonment rate. In this article, we will explore some techniques to optimize the speed of your WordPress website.

Choose quality hosting

The choice of hosting right is crucial to ensure the speed of your site. Choose a reliable and fast provider. Also, choose a plan di hosting that is in line with your needs. A quality hosting has powerful and reliable servers, which guarantee a fast and stable connection. Furthermore, quality hosting also offers reliable and fast technical support, which can help you in case of any problems.

Use a lightweight theme

A feature-heavy, heavy theme slows down your site. Choose a light theme and clean to ensure maximum speed. A lightweight theme reduces page load time, because it contains only what is necessary for the site to function. Additionally, a lightweight theme is also easier to customize and maintain.

Use caching plugins

I caching plugins they can greatly improve the speed of your site. These plugins create a cached version of your site that is served to users, reducing page load time. Caching plugins can be very effective for websites with static content, such as blogs or e-commerce sites. Using a caching plugin,you can reduce the page loading timeof your site, improving the user experience and positioning on search engines.

Reduce the size of the images

Images are often the root cause of slow websites. Make sure you use optimized images and of reduce their size as much as possible. Images can be optimized in various ways, such as compression or resolution reduction. Also, you can use online tools to reduce the size of images without losing quality.

Use the CDN

The CDN (Content Delivery Network) is a network of servers that distribute the content of your site around the world. Using the CDN, your users can access your site from servers closer to them, improving page loading speed. The CDN can be especially useful for websites with users in different parts of the world.Using the CDN, you can reduce page load time of your site, improving the user experience and positioning on search engines.

Reduce the number of HTTP requests

Thenumber of HTTP requests required to load a page affects site speed. Reduce the number of requests by reducing the number of files needed to load the page. You can reduce the number of HTTP requests by deleting unnecessary files or combining similar files. Additionally, you can use techniques like sprite CSS to reduce the number of HTTP requests.

Use compression

Thefile compression can greatly reduce file size and improve upload speed. Use compression to reduce the size of HTML, CSS and JavaScript files. File compression can be done using techniques such as GZIP or Brotli. File compression can reduce the loading time of your site’s pages, improving user experience and search engine rankings.

It uses HTTP/2 technology

HTTP/2 technology is a new version of the HTTP protocol that was designed to improve the loading speed of web pages. Using theHTTP/2 technology, you can reduce the loading time of your site’s pages, improving the user experience and ranking on search engines.


Optimizing the speed of your WordPress site takes time and effort, but the benefits are numerous. A fast site improves user experience and search engine rankings. Use these techniques to ensure maximum speed for your site. Remember that the Your site speed is an important factor in the success of your online business, so don’t overlook it.

Reading Time: 3 minutes

Images are one of the most important elements of a website or ecommerce. However, they can often create some loading and speed issues.

The size of the images can have a significant impact on website performance, both in terms of SEO and user experience. In this article, we will talk about the importance of image size for SEO and for the performance of a website or ecommerce.


The size of the images has a direct impact on the SEO of a website, we have just said this. When the search engine analyzes the image file, it tries to figure out what it is and what the content is. The images with a small size can be analyzed faster, which means that the search engine can understand the image content more accurately. Furthermore, images with reduced dimensions may load faster, which can improve the website speed and then improve SEO.

Images with small dimensions not only affect SEO, but also image search. When people search for images on Google or other search engines, the results appear as thumbnails. If the images are small in size, they can be viewed faster, which canimprove the user experience and the likelihood that the user will click on the image thumbnail.


Theimage size has a direct impact onwebsite performance. Images often represent the bulk of a website’s data, which means that their load can significantly slow down the website. Larger images take longer to load, which can result in a higher website latency.

Also, large images can slow down page loading speed. If images are not optimized for performance, they can take a long time to load, which can lead to a diminished user experience and an increased likelihood of the user leaving the website.

How to optimize images for SEO and performance

To optimize images for SEO and performance, there are a fewbest practice that can be followed. Here are some tips on how to optimize images:

Compress images

Use a toolimage compression to reduce the size of images without losing image quality. There are many online and offline tools available that can help compress images.

Use the right format

Use theright format for pictures. For example, JPEG for photographic images and PNG for images with transparency. Choosing the right format can help reduce the size of your image without compromising its quality.

Reduce the size of the images

Reduce the size of the images to a minimum necessary for display on the website. Images should not be enlarged unless necessary. Also, it’s important to remember that the smaller the image size, the faster it can load.

Use alt text

Use thealt text for images in order to accurately describe the content of the image. Alt text can also helpimprove SEO image and website.


The size of the images is a critical factor for the SEO and performance of a website or ecommerce. Large images can have a negative impact on SEO and website performance. Following best practices for optimizing images for performance and SEO is essential to ensure a positive user experience and to improve your website’s visibility on search engines.

Also, keep in mind that reducing the size of your images can only be part of the solution to improving website performance. Other factors such as code quality, server speed, and use of a content delivery network can also affect overall website performance.

To learn more about the speed and performance improvement of your site, read our articles on speed and Core Web Vitals.

Reading Time: 3 minutes

We have already talked about in the past Google Core Web Vitals and we highlighted the importance of these metrics for online content.

In essence, these metrics introduced a few years ago were designed to be able to communicate important data to Google on what the user experience on your site is. In essence, this is an evaluation of the user experience.

This evaluation was initially made on 3 parameters: LCP; FID and CLS, parameters related respectively to page loading, interactivity and visual stability.

But now things are changing and a new metric, INP, Interaction to Next Paint, is about to be introduced.

In fact, starting from March 2024, theNavigation Performance Index (INP) will become a new official metric in Google’s Core Web Vitals. This is important news for everyone working in the world of web design and web development. In fact, the quality of website performance will become even more important for search engine rankings and user experience.

But what is INP and why does it become so important?

INP is a metric that measures how quickly the user can interact with the page after it has loaded. In other words, the‘INP measures the time between the moment the user presses a button or takes an action and the moment the action is actually performed. This element is crucial because it is a direct measure of website responsiveness.

Why did Google decide to include INP in the Core Web Vitals?

First, because INP is an important measure of user experience. If a website is slow to respond to user actions, the user may become frustrated and leave the site. Secondly, because INP is a metric that can be easily measured and implemented by website owners.

The fact that INP becomes an official metric in Google’s Core Web Vitals means that website responsiveness will become even more important for search engine rankings and user experience. Additionally, the INP will join other Core Web Vitals metrics currently used by Google, namely page load speed (LCP) and visual stability (CLS).

How can we improve the INP of our website?

There are several strategies we can adopt. First, we can reduce page load time. This can be done using image compression techniques, reducing the number of requests to the server and minimizing the HTML and CSS code. Second, we can use caching techniques to reduce server response time. Finally, we may use page pre-loading techniques to improve the responsiveness of the website.

It is important to note that the implementation of strategies to improve INP will not only improve the position of the website on search engines, but also the user experience. Indeed,a website that is responsive and quick to respond to user actions increases user satisfaction and reduces the website abandonment rate.

Also, it is important to take into account that INP not only impacts SEO and user experience, but also conversion. Recent studies have shown that an increase in INP can lead to a decrease in conversion, as slow and non-responsive browsing can cause the user to lose interest.

For this reason, it is essential to work on reducing the INP of our website as soon as possible, in order to improve not only the position on search engines, but also the conversion and user satisfaction.

To know more and better understand what are all the methods to maximize the INP metric, read on web.dev “Optimize Interaction Next Paint“. 

How can we actually measure the INP of our website?

There are several tools that we can use to measure INP, for example Lighthouse, a Chrome DevTools tool that allows you to perform an in-depth analysis of website performance.Also, we can use other related metrics like The First Input Delay (FID), to get a complete overview of website performance.

You can also measure the speed of your site with these tools.

Finally, it is important to note that INP is not a static metric, but can vary based on the type of device used by the user and the internet connection. For this reason,it is important to test the performance of the website on different devices and internet connections, in order to get an accurate assessment of the website’s INP.

In conclusion, the‘INP will become an official metric in Google’s Core Web Vitals starting March 2024. This means that website responsiveness will become even more important for search engine rankings, user experience and conversion.

It is important to start working on reducing the INP of our website through the strategies described in this article, using the tools available for measuring INP and testing the website performance on different devices and internet connections. Only in this way can we improve the user experience and achieve our business goals.

Is your site slow?

If you have taken one of the speed tests that we have recommended in this article and your site is slow and/or underperforming, contact us.

We will find the right solution to make your E-Commerce fast and secure.

Contact us now!

Reading Time: 4 minutes

Having aslow websitenot only can it be a problem from the visitor’s point of view,but it can also affect search results. This would lead to new users having difficulty finding the website.

In fact, after the introduction of the Google Core Web Vitals, which we already talked about a few articles ago,a slow site can be penalized by Google and therefore not be visible in the first search results.

In this article, we’ll look at some of the reasons why site speed is critical to look after.

Improving performance is good for traffic

As we anticipated, in May of 2020, Google announced that “page experience” would soon become a ranking factor in Google Search.

This update has therefore marked a significant turning point, indicating that the performance of a site is now a fundamental discriminator for the visibility of a site.

Google through iCore Web Vitals determines how high a particular website should appear in search results.

There are several metrics that come into play. The LCP, the FID and the CLS. If these metrics are not met, Google will understand that the site is not performing and therefore will make it less visible.

By cons, that means insteadfaster and better performing websites see more traffic compared to the slower competition.

In the time since the announcement, Google has continued to release more information about exactly how performance can affect rankings in search.

When it comes to organic search,a slow website will have fewer potential customers.

So as you can see, it becomes really essential to have a fast and performing website.

Improving performance is good for conversions

Once a user enters a website, the performance greatly affects his behavior, influencing him in a positive or negative way.

According to a survey of over 700 consumers, nearly 70% of users said that the performance of the website they were browsing affected their likelihood of buying or returning to the website.

In fact, how many times have we found ourselves on a site, perhaps to buy a product. Well, if the site is slow, it also gives us a feeling of inadequacy and above all of little reliability. And therefore, in addition to leaving it because in fact, it can be frustrating to browse it, a user leaves a site of this also because he thinks it is unsafe. Basically it’s a question of image, if the site works well, is fast and responsive, the user feels more secure and at ease.

The speed of a site, as you can see, is a really important factor for the user experience. In fact, this element comes before a good user experience or a good structure.

Performance improvement helps visitors save mobile bandwidth

According to data collected from the HTTP archive, page sizes have increased significantly in recent years. Over the past 10 years, the average size of web pages on the desktop web has tripled.

This can cause problems for users who are sensitive to bandwidth consumption. It is true that now many offers from mobile telephone operators offer a minimum of 50 – 100GB, but still why consume more? not to mention that there are areas where the mobile connection is not stable and therefore having a site that loads slowly affects it even more.

Increasing page size may lead consumers to upgrade to larger plans and spend more on mobile data.

Improved performance reduces hosting costs

A faster website can reduce costs. Images, videos and other media uploaded to the website must be stored somewhere, often with additional backups. In addition to storage space, many cloud service providers also charge for outbound bandwidth when users request a file from your servers.

In practice, the same kind of image optimization that benefits things like Largest Contentful Paint and Cumulative Layout Shift can also reduce the amount of storage space required to house these assets.

A study by CrayonData found that not only optimizing images and uploading them via a CDN it has reduced storage costs, but it has also reduced network consumption. This resulted in an 85% reduction in hosting costs, saving over $200,000.

So as you can see, you can save a lot in this sense too.

Do I need to improve the speed of my site?

Well definitelyimproving the speed of the website can give you advantages in terms of conversions and costs. Organic traffic, conversion rate, and sales can all be tied to how fast or slow your website is.

Making a website faster for users can require consensus from stakeholders across all teams. It can require you to make difficult decisions about features, functionality, and aesthetics that impact performance. Organizationally, the additional design time and resources required may also require management approval.

Despite these challenges, a fast website has the potential to be discovered and engaged by more users, especially if it’s faster than its competitors. Once users find the website, they are also more likely to interact with it in more depth and eventually convert into customers.

If you want to check the performance of your site to understand if it’s fast or not, you can read our guide 4 Tool to measure the speed of a website and optimize its performance.

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