Why is WooCommerce for e-commerce a good option? As you surely know, the e-commerce world is growing increasingly, especially recently due to the pandemic crisis.
As a result, there are thousands of new e-commerce companies established annually, and new online retailers have access to numerous online marketplaces.
These include Shopware, PrestaShop, Magento and even Woocommerce.
Which platform, though, is the best option? That depends, on the response.
It depends on what your needs are and the capital to invest. With our guides, we will try to inform you as best as possible about the characteristics of each platform so that you can make an informed choice.
In today’s guide, we are talking about Woocommerce, a WordPress module for doing e-commerce.
How WooCommerce was born
Used in approximately 2.3 million e-commerce stores around the world, WooCommerce is particularly suited for new e-commerce merchants because it combines ease of use with incredible power, flexibility and functionality.
In 2011, two developers, Mike Jolley and James Koster, released WooCommerce, a replica of the e-commerce plugin JigoShop.
In 2015, Automattic, the parent company of WordPress, acquired both WooCommerce and its sister plugin, WooThemes.
When WordPress and WooCommerce became integral to each other, they made e-commerce grow more and more with these two tools. Woocommerce has thus become one of the most used tools for online sales.
What is WooCommerce exactly?
WooCommerce is nothing more than a plugin for doing E-commerce with WordPress. In fact, with this extension, you can easily create and manage an online store.
You will have several key features available, such as inventory and tax management, secure payments, and shipping integration.
Why use WooCommerce?
As mentioned before, you can manage your E-Commerce in a very simple way, through Woocommerce.
This module offers many useful features, such as order tracking, customer engagement, delivery status updates, inventory management and more.
WooCommerce is easy to use and very convenient. You can also include both great SEO value and e-commerce capabilities.
But let’s see some reasons why you might choose Woommerce as a platform for your online store.
How to set up a WooCommerce store
All you need to install WooCommerce is:
- Go to the WordPress dashboard.
- Select “Plug-in Options.”
- Search for WooCommerce.
- Download the plugin for your WordPress site.
- The installation wizard will then walk you through the quick and easy process of setting up your online store.
Simple, isn’t it?
10 reasons to choose Woocommerce for e-commerce
1. Pricing
When considering starting an online sales business and selecting an e-commerce platform, the economic component is critical.
The cost of an e-commerce application ranges from zero to many thousands of dollars per year, but this price difference is not necessarily related to the capacity of the application.
Woocommerce is free and this is certainly one of the reasons for choosing it.
Not to mention that WooCommerce is competitive with the main E-Commerce applications. And since it is free, any company or entrepreneur can leverage its capabilities without having to commit to expensive support contracts or proprietary software licenses. This is an important element, especially for those who are at the beginning of the business, where the costs to be faced to have a successful business are many.
Even with this extension, there may be paid elements perhaps related to payments or other.
2. Possibility of extension
With the help of plugins, WooCommerce’s extensive feature set can be increased. Users of WooCommerce can thus take advantage of hundreds of e-commerce extensions created especially for WooCommerce, as well as thousands of WordPress plugins and themes.
With the right plugins, you can create a perfect WooCommerce store for your every need, just like WordPress did.
Plug-ins can expand the functionality of the e-commerce site, regarding shipping, payments, product management and more.
3. WooCommerce is WordPress
“But isn’t WooCommerce just WordPress?”
Many people believe that because WooCommerce is linked to WordPress, it may have limitations and is therefore not the best option for e-commerce.
This guideline linking WordPress and the WooCommerce plugin is a plus. Compatibility between existing WordPress themes and WooCommerce themes will allow for easy and smooth integration.
WooCommerce inherits all the strength and reliability of WordPress and uses it to make its E-Commerce safe and efficient.
4. You can use WooCommerce to sell anything
WooCommerce as you have seen is very flexible and therefore can be adapted to the sale of any type of product.
You will be able to sell:
- physical products
- digital products
- subscriptions
- and so on.
So why not choose this multifaceted platform?
5. Extended developer community for WooCommerce
Both WooCommerce and WordPress are open source, which means that the platforms can be modified and improved with new features. Many developers can work with WooCommerce, which may not be the case for other platforms. Having a good number of developers who can implement the functionality of the platform is a great thing. Not to mention that developers working with other platforms can often be very expensive.
If you need to make changes to your WooCommerce store, then it won’t be difficult for you to find someone who can help you with this. Furthermore, due to its widespread use and developer network, achieving optimal WooCommerce security is much easier.
6. WooCommerce includes Power Analytics
Another advantage of WooCommerce is integrated analytics, which provides you with important data about your customers’ behaviour. This way, you can learn about their habits and how they interact with your store, allowing you to develop a targeted strategy.
WooCommerce offers a comprehensive suite of analytics presented in an easy-to-use interface. Plus, it’s easy to integrate WooCommerce with external analytics services like Google Analytics with extensions.
7. WooCommerce grows with your business
The choice of platform must be targeted. You need to choose a system that can be scalable and grow hand in hand with your business.
One of the benefits of WooCommerce is that it’s great for both small and large stores. It can scale from a few products to many thousands and from a handful of buyers per day to hundreds of buyers per second.
As your WooCommerce website grows, you can increase the functionality of your online store as well.
8. WooCommerce offers world-class content management
Content is an important component of e-commerce marketing; it helps to optimize sales and search engines.
WordPress and WooCommerce offer a wide variety of content management options, including blogging, landing pages, email marketing, and product descriptions.
WooCommerce-compatible SEO plugins like Yoast WooCommerce SEO allow retailers to easily optimize their content for search.
9. WooCommerce for e-commerce that aim for the best
WordPress and WooCommerce can provide a fast and responsive e-commerce experience for online stores of all sizes.
You can also speed up your WooCommerce store by using performance-optimized hosting.
10. WooCommerce is perfect for selling
Another benefit of WooCommerce is that it is designed for sale. Inside, you will find everything you need to be operational.
In particular:
- Over 100 payment gateways
- Different shipping methods
- An intuitive backend for stock management, refunds, orders, everything you need
- Tons of free and premium configurable and responsive WooCommerce themes
- Useful guides that can provide all of the information you need to get started.
In conclusion
WooCommerce provides a complete and easy-to-use e-commerce solution, even for beginners. Solution that can adapt perfectly to the needs of your business.
Not to mention that it can be a great option for people running small to medium-sized businesses because it is free and has many free modules.
That’s it, folks! Check out our blog for more information.
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