Today, rather than mail, the E-Commerce sector is having an incredible rise. Many companies have decided to invest in this new form of commerce, because they have understood how much potential it has.
People now buy at any time, from the comfort of their home, office, or on the go, thanks above all to smartphones.
It therefore becomes essential to be able to access this huge slice of the market.
But before doing that, you need to choose an E-Commerce platform that has the features that best suit your business. There are in fact many proposals that the market can do in this sense, such as Woocommerce , Prestashop , Shopware and Magento.
And it is the latter that I want to talk to you today.
We will see, what Magento is and why you should use it, so as to understand if it is the right platform for you.
What is Magento?
Magento is an open source platform for creating E-Commerce sites. It was released on March 31, 2008 by Varien and developed on the Zend Framework.
Many companies use this CMS for their online store including big brands like like Nike, Samsung, etc.
In 2018, Adobe acquired Magento with a price tag of $ 1.68 billion to complete its business cycle. This acquisition was key to a number of very useful developments in Magento.
According to internal data from Litextension , in 2020 Magento was one of the three platforms on which merchants migrated the most.The choice on other platforms instead was in the minority.
Magento Opensource and Magento Commerce
There are versions of Magento to cater for all types of e-commerce, from SMEs to the largest corporate retailers: Magento Open Source and Magento Commerce .
Although free, this version is still rich in features, which can still be implemented, thanks to the numerous third-party modules present in the marketplace.
Thanks to Magento Open Source, you can create a high-performance and feature-rich E-Commerce site.
Magento Commerce , formerly Magento Enterprise Edition, is the paid formula, which has a variable license cost based on the annual turnover of E-Commerce.
This version has many native features, which for Open Source must be implemented through external modules.
Why use Magento?
If you are a company or a private individual who wants to develop a professional E-Commerce site looking long term, you should definitely think about Magento.
This CMS is in fact the best open source for the creation of E-Commerce.
There are some basic features of Magento that make it a truly unique professional tool.
Let’s see some of the most important:
- Product Management: With many images, optional comments, product reviews, favorites list, inventory.
- Category Management: Easy to find and select products by category
- Stock management: management of products left in stock, import, export
- Customer account: account status, transaction history, favorite catalog, address, cart …
- Customer service: improve functionality, customer contact form; the complete follow-up, e-mail service.
- Order management
- Payments: Many payment methods like credit card, PayPal, Authorize.net, Google Checkout, support for external payment modules like CyberSource, ePay, eWAY and more.
- Search technology: Fast, friendly, supports Google SiteMap search
- International support: multilingual and monetary
- Promotional and marketing tools: coupons, promotions and more.
- Analysis and reporting: integrates with the Google Analytics service and provides multiple reports.
What are the advantages of Magento?
Open source – Highly customizable
Magento not only offers flexible and scalable E-Commerce solutions, but is also highly customizable. In fact, thanks to the numerous modules present in the Magento marketplace, you can tailor your E-Commerce to your needs.
Furthermore, this CMS has the characteristic of adapting well to change and has the potential to be modified to meet the needs of store owners.
Hosting and free choice
With Magento, you can choose the hosting provider and the features that the web space must have. Obviously the choice must be aware, since Magento has a complex structure and therefore requires optimized hosting.
We know that a large chunk of E-Commerce shoppers make purchases via smartphone. Magento therefore becomes a great choice, because both the free community edition and the business version of Magento incorporate the HTML5 platform to maximize the mobile shopping experience. As a result, your eCommerce store will always be optimized.
Easy cross-platform integration
You can easily integrate third party add-ons and modules into your Magento store. In this way you can expand the functionality of your E-Commerce and implement it with everything you need.
The platform also allows store owners to add Google Analytics and other third party integrations (such as eBay, Paypal, Mail Chimp, etc.) to their site to facilitate data analysis.
You probably already know that slow-loading pages “sink” very quickly. A user who has to wait too long for a page to load will surely leave the site. Not to mention that after the Google Core Web Vitals , Google penalizes those who have a site that is too slow.
Magento can surprise you with the performance of the platform itself thanks to the customization ability and the trust it brings. Using a PWA showcase can speed up your website even further and delight your customers.
Choosing a good hosting, perfectly optimized for the platform, is also definitely a choice to make.
If you want to know how to speed up your Magento site, read our dedicated guide.
Magento contains many SEO features such as:
- Search friendly URLs
- Layered navigation
- Product title
- Meta tags
- Meta descriptions
As for SEO, Magento is up to date with the latest SEO ranking factors. This platform is able to provide good URL structure and meta-implementation options necessary for SEO.
Magento also includes useful analytics tools for tracking web visitors. This feature is essential for understanding how users move around your site.
As you can see, Magento is a multifunctional and multifunctional platform, perfect for medium to large businesses. It has a lot of customization possibilities, but obviously customizations still have a cost.
Even the hosting must have specific characteristics and be perfectly optimized, in order to make the E-Commerce site fast and efficient.
It will then be up to you to understand if the type of investment is right for your business.