Core Web Vitals are a series of specific metrics that Google considers important on a web page, in terms of user experience. These metrics directly influence a page’s ranking in Google search results, so they have a significant impact on SEO. This article explores each of these metrics in detail and how they affect SEO.
Your site’s ranking in Google Search is influenced by Google’s page experience ranking system. As we have seen in our articles on Google Core Web Vitals, Google collects data related to Core Web Vitals, looking at how real users interact with the website. This data is then reported to its servers and is very different from the data that is generally collected as “lab data”. In fact, the data collected by Google is real data, collected from real users. And this is precisely what makes the difference.
Google Search considers your website’s user experience as a ranking factor. Core Web Vitals are metrics that measure this experience, comparing your site’s performance to others.
What is also taken into consideration is the relevance to the query It is the quality of the content, because they are essentially fundamental factors for the user experience. In essence, the experience on the page can decide who is the winner. Working on Core Web Vitals allows you to achieve better and more quantifiable results.
Besides that, improving Core Web Vitals improves user experience, which drives conversion.
The authoritative data source regarding overall app performance for page experience ranking is Google Search Console. By entering a website’s URL, you can get all of the information about the metrics that Google is currently using for its reasoning.
The screenshot below shows a site where the Core Web Vitals assessment is performed and passed. But in addition, there is other interesting information about it.
You can also use our tool, Speed Test by Bhoost which can immediately give you some useful information on the metrics and performances dedicated to them. Furthermore, you can request a personalized consultation to best optimize these metrics and thus your site.
Any of these metrics has a direct impact on SEO. If your page scores low in one of these Core Web Vitals, its ranking in Google search results is likely to suffer as well. Conversely, improving these metrics can help your page rank better on search engines.
Core Web Vitals metrics have become a key element in Google’s ranking algorithm, which rewards pages with a high-quality user experience. Putting effort into Core Web Vitals pays off. You can expect better search rankings, more website traffic, and ultimately, a thriving online presence.
In the second section of PageSpeed ​​Insights, called “Diagnose performance problems“, Google simulates your application’s performance within Lighthouse.
This is a completely separate section from the field data scores above and is intended as suggestions for improvement. They are essentially recommendations that can be followed if you have not met Google’s standards for real users.
Lighthouse provides useful information, such as:
Essentially, Core Web Vitals must be optimized to have a positive impact on your website’s positioning. This optimization indeed affects the user experience.
Optimizing Core Web Vitals is a great start, but for top ranking, you’ll need a comprehensive SEO strategy.
A fast-loading, responsive website with stable visuals is key to a positive user experience. Remember, happy users are more likely to stick around. This means a lower site abandonment rate and a good chance of success for your online business.
Source: Vercel
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Images are one of the most important elements of a website or e-commerce. However, they can often create some loading and speed issues. The size of the images can have a significant impact on website performance, both in terms of SEO and user experience.
In this article, we will talk about the importance of image size for SEO and for the performance of a website or e-commerce.
The size of the images has a direct impact on the SEO of a website, we have just said this. When the search engine analyzes the image file, it tries to figure out what it is and what the content is. The images with a small size can be analyzed faster, which means that the search engine can understand the image content more accurately. Furthermore, images with reduced dimensions may load faster, which can improve the website speed and then improve SEO.
Images with small dimensions not only affect SEO, but also image search. When people search for images on Google or other search engines, the results appear as thumbnails. If the images are small in size, they can be viewed faster, which can improve the user experience and the likelihood that the user will click on the image thumbnail.
The image size has a direct impact on website performance. Images often represent the bulk of a website’s data, which means that their load can significantly slow down the website. Larger images take longer to load, which can result in a higher website latency.
Also, large images can slow down the page loading speed. If images are not optimized for performance, they can take a long time to load, which can lead to a diminished user experience and an increased likelihood of the user leaving the website.
To optimize images for SEO and performance, there are a few best practices that can be followed. Here are some tips on how to optimize images:
Use a tool image compression to reduce the size of images without losing image quality. There are many online and offline tools available that can help compress images.
Use the right format for pictures. For example, JPEG for photographic images and PNG for images with transparency. Choosing the right format can help reduce the size of your image without compromising its quality.
Reduce the size of the images to a minimum necessary for display on the website. Images should not be enlarged unless necessary. Also, it’s important to remember that the smaller the image size, the faster it can load.
Use the alt text for images in order to accurately describe the content of the image. Alt text can also help improve SEO image and website.
Why is the size of the image important for SEO? Large images can damage SEO and website performance. Following best practices for optimizing images for performance and SEO is essential to ensure a positive user experience and to improve your website’s visibility on search engines.
Also, keep in mind that reducing the size of your images can only be part of the solution to improving website performance. Other factors such as code quality, server speed, and use of a content delivery network can also affect overall website performance.
That’s it, folks! Check out our blog for more information.