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WooCommerce vs Magento are both platforms that have been very successful, especially in recent years. This is because they are platforms constantly focused on the development of their products so that they can be more and more usable for their customers.
That is why it is very difficult to choose between these two CMSs. In fact, each has its strengths and disadvantages.
In this article, therefore, I will try to give you all the information that may be useful for you to understand which platform between the two is more suitable for you and for your online business.
Magento Vs Woocommerce
What is Magento?
Magento has steadily gained a high reputation so far. It was born on August 31, 2007 and has released multiple versions and product updates over the years. According to Builtwith, there are 750,161 websites that are Magento customers; 186,720 live websites using Magento; and 563,441 sites that have historically used Magento.
Built to develop an effective business, Magento comes with a wide range of strengths. These include ready-to-use features, customization capabilities, and seamless third-party integrations.
What is Woocommerce
WooCommerce is a powerful plugin built into WordPress, an open source software system for creating beautiful websites and blogs. Launched in 2011, WooCommerce has made continuous progress. Currently, WooCommerce hosts over 4.7 million websites around the world.
With reference to websites that use E-Commerce solutions, WooCommerce represents the highest share of distribution with 26% while Magento is in third place with 8%. Generally speaking, these two platforms are among the most popular websites.
Although Magento and WooCommerce both aim to provide a dynamic business environment, there are significant differences between them. With either CMS, you can connect to thousands of potential customers in major global markets like Amazon, eBay or Etsy. The process of managing all data can be well managed on a single dashboard. Why not give it a try?
But let’s see in detail the comparison between WooCommerce and Magento.
Magento and Woocommerce: the comparison
When it comes to website performance, loading time and availability are of great importance as they are factors that can make your online business successful or not. The slow loading times and the “impossible to reach” status will surely give an unpleasant experience to the customers. Unfortunately, it takes very little for a customer to decide to leave your site. This is why it becomes essential to have a site that responds well to user indications.
The higher the loading speed, the more likely customers are to leave your website and move on to other competitors. Therefore, it will significantly reduce the average page time of your website and negatively impact your website’s SEO ranking.
Although WooCommerce also possesses quite high availability like Magento, its response time is actually slow. The average page load time of all sites is 776 milliseconds, specifically the shopping cart page which takes 1.32 seconds to reach.
WooCommerce and Magento both may have some loading time issues. According to an analysis of the performance of the E-Commerce website, the loading speed of these two platforms does not live up to expectations and this is due to the multiple features and customizations they can have.
The measurement of speed and availability is conducted on the backend, which is the time taken by the CMS to generate the HTML code and send it back to the browser. This work is applied to every page of every website, from the home page to the shopping cart.
Magento was found to be quite stable with an average availability rate of up to 99.71% despite the high traffic (3000 visitors per day). However, the speed is not that high.
The graph shows that the average page load time is 665 milliseconds with high availability. Loading the online shopping cart takes a reasonable amount of time with 568 milliseconds. In correlation with its complex machine, this is understandable. This isn’t a fast paced but it doesn’t discourage users either.
Magento developers always expect to improve Magento performance and make extensive use of caching of page content and static resources on the server to speed up response times in Magento 2.0 and above. Therefore, the page loading speed is further improved.
Magento has better loading speed than WooCommerce. As a result, users will find it more enjoyable while browsing Magento stores.
Extensions are features built into stores to improve and extend the functioning of websites. WooCommerce and Magento are both known to have a large number of add-ons that improve the functionality and appearance of the website.
WooCommerce gives you access to over 55,000 free WordPress plugins and themes. You can customize your E-Commerce store in terms of product type, store management, marketing, payments, shipping, enhancement and subscription. Plus, it’s easy to integrate them into WooCommerce stores.
Likewise, Magento boasts a huge range of free and non-free third party extensions and this is thanks to Magento’s fabulous community of developers, agencies and freelancers.
At present, the Magento marketplace has nearly 6000 extensions for various factors such as accounting and finance, marketing, sales, payment and security, content and personalization, site optimization, reporting and analytics, and customer support.
Easy to use
WooCommerce Ease of use
This platform is aimed at beginners and users who are inexperienced with E-Commerce, so WooCommerce developers always try to make it as beginner-friendly as possible for their users. Almost all WooCommerce users have stated that this website is pretty easy to use, especially when interacting with the WooCommerce interface.
The platform is highly customizable with the WP-Admin dashboard. You can easily customize your website with theme options that allow you to change the color of your design, add different features to your store, and insert images or videos.
WooCommerce also allows you to add an unlimited number of products and customers to the store. To make it easier for users, WooCommerce comes with a setup wizard that will guide you through initial setup such as creating pages, setting up payments, choosing currency, setting shipping options and taxes . This platform offers a lot of help to do almost everything.
Setting up and managing a new store from scratch without having any experience in eCommerce stores will become a lot easier with this WooCommerce development service.
Magento Ease of use
On the contrary, Magento is tailor-made for web development professionals and medium and large online stores. It requires that users have at least basic technical knowledge to use. Therefore, amateur users may find it difficult. When we need some Magento tweaks, experienced developers are usually involved.
The Magento store setup process can be tricky for new users even though multiple setup guidelines and tutorials are provided (most are written for developers and not DIY users). After installation, you still have to spend some time finding ways to set up extensions and customize themes as it’s not that simple.
There are many online guides that can give you support and this is because as I told you the community is very active. Among these you will also find Magentiamo , a portal entirely dedicated to Magento, where you can find lots of information and tutorials for working with this CMS.
When it comes to website security, we have to be very careful. On websites and especially in E-Commerce ones, there are a lot of sensitive data to protect. This precious data must therefore be protected in every way. Otherwise, you can ruin your website’s reputation and discourage visitors from returning. On the other hand, if your website is highly secured, you’ll keep your long-standing reputation and your customers as well.
WooCommerce remains fairly secure and there are no marked security issues in WordPress. The core of this system has come a long way in development, so it’s pretty safe. Problems can only occur when third parties are involved in creating extensions.
Magento also has all the features to ensure maximum security of its stores. Magento offers online store owners greater security with dedicated security patches released frequently.
Furthermore, many built-in security measures are accessible, to protect Magento installations and management. In particular, these measures could improve password management, improve the prevention of cross-site scripting attacks and clickjacking exploits, and adopt more flexible file system ownership and permissions.
To sum up, Magento and WooCommerce meet security standards. However, both could be vulnerable externally as well. In this case, Magento appears to be safer with its qualified security extensions.
WooCommerce vs Magento: Which is Best?
WooCommerce and Magento are both really good E-commerce solutions.
Choosing the ultimate solution for your future online store will never be easy, as no single platform fits every user’s needs perfectly. However, you may find the one that works best by choosing the one that has the functionality you need for your store.
While WooCommerce is intuitive and quite low cost, Magento has a higher cost, but offers users high security and high performance. While WooCommerce is more efficient for small-scale stores, Magento works best with large companies.
In the end, between WooCommerce and Magento, I can tell you that Magento is perhaps more suitable for developing a business. In fact, Magento includes all the factors that help you build a successful online store. In fact, you cannot predict how your store will progress in the long term, so it is advisable to spend more initially to build your store, but have great possibilities for expansion.