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When you decide to open a site, a blog, or an e-commerce site, the first thing to do is definitely to buy a domain. But what exactly is a domain?

This question, which may appear trivial to many, is not, especially for those who are new to the internet. Those who are only now approaching this world need clarity in this sense. So, to make an informed decision, we should have clear ideas about what domains are and how to choose the best one for us.

So what is a domain?

So let’s try to understand what we are talking about.

To put it simply, it is nothing more than the web address of your site. It is a name consisting of numbers and letters, with which you can access the server where your site is housed.

It is a unique address with which you can find and identify your website, such as

what is a domain

Therefore, it becomes essential to choose a domain that identifies your company and can make it recognized and remembered.

However, there are different types of domains, such as first and second-level domains. But what are the differences?

Top-level domains

A top-level domain is used to identify a specific geographic area or type of business.

  • In the case of a geographical area, we will talk about ccTLD (country code top-level domain). This is the case with .it domains. eng .fr .es etc.
  • In the second case, we will talk about gTLD (Generic top-level domain) and those used for organizations and companies. For example, the .com which is used to indicate commercial activities

Second level domains

The second level domain is instead linked to the name of your business/company and is essentially the name that is before the .it, .es, .fr, etc.

Therefore, in, the “sitename” part is the second-level domain, while “.it” is the first-level domain

The choice of this domain is fundamental because it must be:

  • short
  • simple to remember
  • easy to write

Third level domains

However, there are also third-level domains, also known as subdomains, which identify a part of the domain itself.

For instance:


In this case, “blog” represents a sort of in-depth analysis linked to the main domain.

How and where to buy a domain?

To register, you will need to contact specific companies that provide this type of service.

We also provide domain registration and transfer services, for more information, contact us!

Once you have selected your domain provider, you will need to choose a name that is unique and you can easily see this. In fact, upon registration, the provider will tell you if the chosen name is currently available or not.

Also, there are some other features to consider:

  • the domain must be unique
  • it must consist of alphanumeric characters and dashes
  • there are no spaces
  • it would be good to enter a keyword


As you can see, the domain is nothing particularly difficult, neither to understand nor to register, but if you still have doubts, let us know in the comments.

That’s it, folks! Check out our blog for more information.


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