As you know, in May 2021 there will be a new Google update, namely Google Core Web Vitals , in which the speed of a site becomes even more a fundamental element for the success of an online business.
The question of speed has always been a key point when it comes to websites, especially e-commerce. In fact, in this type of site, having a browsing speed, without hitches and blocks, is necessary to prevent the user from leaving the site. Each process within an E-Commerce must in fact flow continuously and immediately, to allow the user to take advantage of an impeccable user experience.
Much of the fluidity and speed of a site is related to the type of hosting we are going to get. Optimized hosting with certain features can make a difference, especially when it comes to Magento . in fact, this CMS, although spectacular from the point of view of configurations and customizations, still requires hosting structures of a certain type.
However there are also other tools and parameters to consider to increase the speed of Magento 2 . Today we will see in this article, two specific modules , made just for this.
JS & CSS Compressor + Image Optimization
L ‘ performance optimization of a website is a major e-commerce-related trends. Many brands are investing in performance optimization, as they know for a fact that store performance affects the shopping experience and overall customer satisfaction.
JS & CSS Compressor + Image Optimization is a powerful Magento extension, for reducing the number of requests sent to a web server, optimizing images, merging and minifying JS and CSS files. Additionally, it supports GZIP, has HTML minification, slow image loading, Javascript deferred parsing, and image file merging capabilities.
Studies say customers leave a website if a page doesn’t load in 4 seconds. Keep your users engaged by providing a fast performing Magento store.
Search engines don’t like slow sites either. Website speed is a ranking factor in Google search.
For this, your site must ensure your customers an optimal user experience. This Potato Commerce module allows you to improve your Google Page Speed and GTmetrix performance scores.
In fact, through this extension you can:
- Image optimization feature
- Optimize JPEG, PNG and GIF images
- Merge images (new and unique feature)
- Speed up image loading
- Set the image size
- Offer scaled images
- Advanced management of image optimization
- Automatic image backups
- Check the image optimization status
… and much more!
Lifetime free support and updates.
According to Httparchive.org, 64% of the bytes on the page are images. So it goes without saying that image optimization is the key way to significantly improve web page performance. Image optimization is a process that reduces file size and eliminates excess information. As a result, the files are smaller in size and load faster.
This extension has an important image backup function in the “media” and “skin” folders. Image backup starts before the image optimization process. If necessary, you can exclude specific images from optimization.
Google Page Speed Optimizer
Google Page Speed Optimizer for Magento 2 by Amasty, improves the performance of web pages to place your store at the top of the Google search rating. Increase your online store traffic by optimizing speed and get an endless stream of new visitors!
Thanks to this extension you can:
- Optimize the structure of the JS, CSS and HTML code
- View pages faster thanks to the WebP image format
- Resize and crop images for mobile devices
- Use Smart JS Bundling and Server Push
- Check the results using the built-in diagnostic tool
- Enhance user experience with the help of blazingly fast shop page loading
It is no secret that stores with slow loading speeds are affected by the Google RankBrain algorithm. The SEO performance of Magento 2 stores is crucial, as you know, nobody wants to search for products beyond the first page of the search results. The websites featured on the first page of the search results receive nearly 95% of the web traffic, leaving only 5% for the remaining pages. Ultimately, if your store isn’t optimized well, Google will penalize it and you won’t get as many potential customers as possible.
Google nowadays takes page speed into consideration as the main ranking factor for searches on mobile and desktop devices. Pages that offer the slowest user experience are out of the game. The same standards of speed touch all developers. This means that only stores with fast loading speed and optimized performance will get the highest rankings in a Google search ranking.
Amasty’s Magento 2 speed optimization extension makes a store’s performance better for both users and search engines. Visitors will not leave your shop due to long page loading. Meanwhile, Google Rankbrain will index your store faster and take you to the highest rankings in Google’s search results. Don’t miss the opportunity to increase conversions!
Conclusions
Both of these two extensions can be a valid help in speeding up your E-Commerce, but as I told you, having a good hosting is also essential. For this reason, if you need an optimized hosting solution, contact us and we will be happy to identify with you the best solution for your needs.
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