When it comes to website performance, it’s common to wonder if poor scores are attributable to the hosting or developer. In fact, both can impact a site’s overall performance. In this article, we will look at the different factors that can cause poor performance scores and discuss both the role of the hosting and the developer in improving site performance.
Let’s start by talking about the hosting. The hosting of a website plays a vital role in determining the overall performance. If the hosting is low quality or not optimized for the specific needs of the website, this may cause a slow server response, long loading times, and an overall poor user experience. Some key factors to consider for good hosting include server speed, availability, scalability and security.
However, it’s not just hosting that affects website performance. It too developer has an important role. A competent developer should follow best web development practices to optimize code, reduce resource burden, minimize server requests and improve the overall user experience. Through the use of caching, resource compression, image optimization and other techniques, a developer can greatly improve website performance.
So, who is responsible for poor performance scores? Let’s delve deeper into the discussion in this new article.
First, we ask ourselves why we should actually care about site scores and performance. For starters, these greatly affect the user experience. In fact, a slow website leads to a negative user experience. Not only is this because those who visit it do not have an immediate response to their requests (for example completing a purchase, seeing a product page or specific content), but it also gives a sign of unreliability and insecurity.
So here we go with the introduction of metrics Core Web Vitals, Google has also shown that it pays a lot of attention to these aspects. In fact, the performance score essentially represents the experience of your visitors into key user-centric metrics (e.g. Web Vitals) as your page loads. More the lower your performance score, the worse your page will perform from the point of view of your visitors. Factors like location, network connection speed, and more (ads, cookies, etc.) can also impact how your page loads, which in turn affects your performance score.
On the other hand, a negative structure score means your page probably wasn’t built with the best front-end practices in place. There are numerous strategies and methods for implementing a website to ensure an optimal loading time, and with a poor structure score, chances are your website has none of them in place.
Your performance on the Facility Score does not necessarily correlate with your Performance Score. However, improving your structure score can be a good starting point for improving your overall page load times (which can potentially impact your performance score). Overall, getting better results can not only improve your visitors’ experience on your page but will also likely lead to more conversions and potentially improved SEO rankings as well. This means that improving your scores has tangible benefits for your website/business/operations.
Not reaching thresholds for any of the 6 performance metrics:
it doesn’t just mean having a site that doesn’t perform optimally, but as we also said in our article dedicated to Core Web Vitals, it also means penalizing him. This is why it becomes essential to be able to have a site that responds quickly and performs.
But what does not achieving a satisfactory score on these metrics depend on?
Many of these parameters are directly related to CSS/JavaScript execution, code or image optimization, but also hosting and other features.
But let’s see in detail what can actually negatively affect our site.
There are several reasons why a site might be slow and not meet the Core Web Vitals score:
These are just some of the factors that can affect the performance of a website. It is important to identify and resolve specific causes to improve your Core Web Vitals score and provide an optimal user experience.
The question therefore arises: “Should I contact my hosting provider or developer?”
There is no simple answer as it depends on who is responsible for your poor performance/structure scores.
Essentially then, you should contact your hosting provider for TTFB and CDN issues (only if your hosting provider is the same as your CDN provider). However, you can contact your developer for all other front-end issues displayed in the Structure tab.
We recommend working on the critical issues first (long TTFB, Top Issues in the Summary tab) and taking care of the rest later.
Poor performance/structure scores can be caused by a myriad of performance issues on your page, both back-end and front-end. This means that your visitors are probably not having a good experience on your page and you therefore need to intervene.
If you need performance monitoring on the hosting side, contact us and we will find the best solution for your needs.
That’s it, folks! Check out our blog for more information.
Images are one of the most important elements of a website or e-commerce. However, they can often create some loading and speed issues. The size of the images can have a significant impact on website performance, both in terms of SEO and user experience.
In this article, we will talk about the importance of image size for SEO and for the performance of a website or e-commerce.
The size of the images has a direct impact on the SEO of a website, we have just said this. When the search engine analyzes the image file, it tries to figure out what it is and what the content is. The images with a small size can be analyzed faster, which means that the search engine can understand the image content more accurately. Furthermore, images with reduced dimensions may load faster, which can improve the website speed and then improve SEO.
Images with small dimensions not only affect SEO, but also image search. When people search for images on Google or other search engines, the results appear as thumbnails. If the images are small in size, they can be viewed faster, which can improve the user experience and the likelihood that the user will click on the image thumbnail.
The image size has a direct impact on website performance. Images often represent the bulk of a website’s data, which means that their load can significantly slow down the website. Larger images take longer to load, which can result in a higher website latency.
Also, large images can slow down the page loading speed. If images are not optimized for performance, they can take a long time to load, which can lead to a diminished user experience and an increased likelihood of the user leaving the website.
To optimize images for SEO and performance, there are a few best practices that can be followed. Here are some tips on how to optimize images:
Use a tool image compression to reduce the size of images without losing image quality. There are many online and offline tools available that can help compress images.
Use the right format for pictures. For example, JPEG for photographic images and PNG for images with transparency. Choosing the right format can help reduce the size of your image without compromising its quality.
Reduce the size of the images to a minimum necessary for display on the website. Images should not be enlarged unless necessary. Also, it’s important to remember that the smaller the image size, the faster it can load.
Use the alt text for images in order to accurately describe the content of the image. Alt text can also help improve SEO image and website.
Why is the size of the image important for SEO? Large images can damage SEO and website performance. Following best practices for optimizing images for performance and SEO is essential to ensure a positive user experience and to improve your website’s visibility on search engines.
Also, keep in mind that reducing the size of your images can only be part of the solution to improving website performance. Other factors such as code quality, server speed, and use of a content delivery network can also affect overall website performance.
That’s it, folks! Check out our blog for more information.